TikTok recorded more than $840 million in-app spending in the first quarter of 2022. This proves that sellers are increasingly using TikTok Ads, similar to how they use other social networks. What are TikTok Ads? How to advertise on tiktok for free? Let’s find out details about Optimal FB in the article below!
What is TikTok advertising?
Advertising on TikTok (TikTok Ads) is considered an effective marketing tool, helping businesses increase brand awareness and increase sales. The process of running TikTok ads promises to attract customer attention to your product or service from the TikTok platform to other sales channels such as websites, e-commerce platforms, or social networks. In Vietnam, TikTok Ads are becoming an attractive marketing channel, especially when targeting young customers. Using TikTok Ads not only brings many benefits to businesses but also exploits a market that is still in a period of strong development.
Advertising methods on TikTok
Currently, there are 5 popular ad formats on TikTok, each with different effectiveness:
Top View Advertisement
Top View is a type of advertisement that appears as soon as the user opens the app and can attract a lot of views within 24 hours, bringing brand recognition and interaction. The outstanding feature of this format is TikTok’s commitment that each industry and each user will not see similar ads. However, the budget used for this format is very high.
Advertisement Brand Takeover
This format is for brands with high to very high advertising budgets. Brand Takeover appears when the user opens the app or randomly in the first 80 videos when the user surfs TikTok. The purpose of this type of advertising is to increase the views or reach of brand hashtags.
Hashtag Challenge
This ad format provides effective brand recognition but does not result in direct conversions. However, this is a unique form of advertising only available on TikTok. Viewers will interact more with the brand by responding to challenge videos. When clicking on Hashtag Challenge, users will be taken to the home page with the logo, link to the website, challenge description, and featured videos. This TikTok advertisement was formed by creativity in brand trends created and spread through influencers.
In-Feed Advertising
This ad format appears in the “For You” section of the TikTok app every time a user opens the app. In-feed is a form of personalized advertising, with videos carrying content closest to the viewer’s needs. The cost for this format is more economical than the other formats. TikTok In-Feed has two forms: one-day advertising and regular display advertising depending on the budget of brands and sellers.
Video Shopping Ads
Users can click on product cards to see product descriptions right in the ad and buy the product immediately. This is convenient when businesses set up a TikTok Shop, allowing viewers to buy products without switching to another platform.
Branded Effects Advertising
Brand Effects is a TikTok advertising format that taps into the creative potential of brands through custom-designed stickers, filters, and 2D, 3D, and AR effects. It connects your brand more seamlessly through memorable moments with users. Brands can create games, quizzes, and makeup associated with Challenges so that users can easily experience and get to know your brand.
Live Shopping Ads
This ad allows users to watch livestreams and buy products directly. Users can click to watch the business’s live stream through the ad and decide to purchase this live stream.
TikTok offers a variety of advertising formats, giving businesses the flexibility to choose the right fit for their goals and budget.
How to advertise on tiktok for free
Set advertising goals
Currently, advertising on TikTok has three main goals:
- Traffic: Your ad will be delivered to achieve as many visits as possible.
- App Install: Ads will target audiences likely to install your app.
- Conversions: Ads will be delivered to customers with the highest likelihood of conversion, i.e. from potential customers to actual customers, making a purchase or other desired action.
Create a TikTok channel name and set a campaign budget
Name your advertising campaign short, and concise, and express the message you want to convey. Besides, determining the advertising budget is mandatory. The advertising budget on TikTok will be calculated in Indian currency, with an exchange rate of 1 INR equivalent to 320 Vietnamese Dong.
Find where ads appear
You can choose to display ads only on TikTok or across other linked platforms. If you want to advertise only on TikTok, select this platform in the setup section.
Set up ads
This section has two important elements:
- URL: The link to the landing page when a customer clicks on the ad.
- Conversion Name: You need to create a pixel code on TikTok and then install this code into the URL you are advertising.
Create pixel on Tiktok ad account
To create a pixel, go to Library, then select the Manage section of Website Pixel and follow the instructions to complete creating the pixel.
Target the right target customers
Depending on the product and purpose of running advertising, you will choose your target audience. The more specific the product, the more detailed the information about the target audience must be to achieve the best results.
Set a budget and set an advertising schedule
The minimum budget for each day of advertising on TikTok is 640,000 VND. You can set ads to run continuously every day according to a preset budget or according to a specific schedule.
Optimize Tiktok ads
Here are suggested options to help you optimize your TikTok ads:
- Optimization Goal: You should choose conversion to achieve the highest conversion efficiency.
- Smart Optimization: Choose if you don’t have much experience advertising on TikTok.
- Bid: You need to set the bid you want to pay for each conversion.
- Delivery Type: Select “Accelerated” if you want fast ad delivery, or select “Standard” if you want normal speed.
Display advertising design
When setting up display ads, follow these standards:
- Recommended aspect ratio: 9:16, 1:1, or 16:9.
- Resolution: ≥ 720 x 1280px, ≥ 640 x 640px, or 1280 x 720px.
- File types: .mp4, .mov, .mpeg, .3gp, .avi.
- Bit rate: 16 516kbps.
- Video length: Short videos from 5 to 60 seconds (9 to 15 seconds recommended).
- File size: Maximum 500MB.
By following these steps, you’ll be able to effectively create and optimize your TikTok advertising campaign, reach the right target audience, and achieve the desired results.
In the article, Optimal FB has listed the most accurate detailed content for you, hoping that the information we shared can help you understand TikTok advertising methods and successfully perform the steps to advertise for free on this platform.
Contact Info
Information about “how to advertise on tiktok for free” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook agency ad account rent as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
Running effective TikTok ads to generate orders requires a clear and optimal strategy. First, identify your advertising goals, such as increasing traffic, app installs, or customer conversions. Next, create engaging and authentic video content, clear product introductions, and strong calls to action. Use TikTok Ads Manager to set up campaigns, choosing the right target audience by age, interests, and behavior. Set a reasonable budget and choose the appropriate bidding form. Don’t forget to monitor and adjust campaigns regularly based on effectiveness to optimize costs and increase conversion rates.
Advertising on TikTok costs money. This cost depends on many factors such as advertising goals, target audience, and the advertising format you choose. Businesses can set daily or total campaign budgets. TikTok also offers many bidding options for businesses to choose from, from driving visits to app installs to customer conversions. Although costs may be high or low depending on each campaign, investing properly and effectively will help optimize results and bring adequate value.
