Shopee is not only a career development platform but also a great opportunity for young entrepreneurs to start their businesses. Advertising on Shopee is not simply a tool but also an important step in their business strategy. However, many shop owners on Shopee often only focus on depositing money and running ads but pay little attention to optimizing their advertising strategy. In reality, Shopee advertising includes many categories and product types that require full optimization steps to help save costs and achieve the highest efficiency. In this article, Optimal FB will help you learn about the important steps in the advertising optimization process on Shopee, helping you save costs and achieve the best business results.
The process to effectively Shopee ads optimization
To best use and optimize the performance of Shopee ads, you can refer to the following specific steps:
Step 1: Choose and prepare products
To optimize your shopping experience on Shopee, product arrangement in categories is very important. First, it is necessary to define a clear and logical category structure to help customers easily search and browse products. This may include dividing the category into subcategories or grouping similar products. Next, it is necessary to optimize the product title and description to attract the attention of buyers. Using appropriate keywords helps products easily appear in search results on Shopee. Images also play an important role in attracting customer attention. Ensure that product images are quality, sharp, and accurately described. Use multiple angles and detailed images to show the product fully.
Use product features to help customers filter and search for products based on specific criteria. This requires product characteristics to be placed clearly and concisely. Encouraging customers to leave product reviews and feedback helps build trust and increase product authenticity. Monitor and research market trends related to product categories to help stay updated with new trends and changing customer requirements. Based on customer feedback and sales performance data, adjust and improve the product catalog over time to optimize customer experience and increase reach and sales on Shopee.
Step 2: Optimize display position
To optimize Shopee ads, you need to pay attention to display location:
- Home: Today’s suggestions.
- Competitors’ product pages: You may also like.
- Competitor product pages: Similar products.
These positions will be displayed depending on the % Premium you set (from 0% to 300%). In which, 100% is equivalent to double the normal payout. For example, if the average is 1000 VND/click, when you set 100% the cost will be 2000 VND, 200% is 3000 VND, and the maximum 300% is 4000 VND/click.
Note: If your product sells well and is relevant, the premium cost can be left at 0% and still visible. However, if the product is not strong, you need to gradually increase it from 50% to 100% and 150%.
Step 3: Optimize the audience
There are 4 target audience metrics you can customize:
- Age
- Sex
- Location
- Favorite industry
Shops need to identify customer profiles as specifically as possible. This will help you reach the correct audience and save more on advertising costs.
For example:
- For a shop that sells high chairs for 1-5 year old babies, you can choose: Female, ages 22-40, nationwide, favorite product category is Mother & Baby/Household Appliances.
- For a shop selling mid-range bottled coffee, delivery within Hanoi, you can choose: Male/Female, aged 23-40 (office workers), in Hanoi.
Step 4: Optimize purchasing behavior
There are 4 types of behavior objects that can be enabled/disabled:
People who bought the product:
- Turn on if customers can buy your product multiple times, for example: snacks, diapers, etc.
- Turn off if they are products that customers do not often buy again, for example: laptops, dining tables and chairs.
People who viewed the product:
- Should be turned on to reach customers who have viewed your shop’s products again.
People who added products to cart:
- Turn it on to ensure the highest conversion rate.
People who viewed similar products:
- Turn on if you want to expand your customer base to similar products.
- Turn off if your budget is limited and you want to focus on the most relevant files.
Step 5: Tracking data
Track and evaluate results: Periodically monitor and evaluate the effectiveness of advertising campaigns. Use data analytics and tools to measure conversion rates, sales, and other KPIs. Based on these results, discover your campaign’s strengths and weaknesses and find ways to improve.
Review customer feedback: Listen to customer feedback by reading and analyzing reviews, comments, opinions, and suggestions. Understand what customers want and expect, thereby improving their products, services, and experiences.
Market research and new trends: Track and research markets, trends, and changes in your industry. Learn about new products, new technologies, and consumer trends to apply to advertising campaigns and take advantage of new opportunities.
Interaction with customers: Build relationships and interact with customers through communication channels such as online chat, email, and social networks to listen to opinions, answer questions, and provide support. This helps create trust and strengthen customer relationships.
Periodically upgrade and update: Update and upgrade advertising campaigns to reflect changes in customer needs, technology, and Shopee policies, including updated images, descriptions, prices, promotional policies, and other advertising elements.
How does advertising products on Shopee affect sellers?
Advertising on Shopee not only helps convey information quickly and increase sales efficiency but also brings many other important benefits:
- Advertising helps your store be prioritized to appear at the top of search pages. This not only increases visibility but also motivates buyers to visit your store. When visits increase, the ability to convert visitors into buyers will also be higher. Customers making purchases and feeling satisfied will lead to positive reviews, thereby increasing the reputation of your store on Shopee.
- Attracting more potential customers will increase your ability to close orders, helping your revenue increase quickly and dramatically. Advertising also helps you build a stronger brand on this platform, making your products familiar and trustworthy to consumers.
Advertising on Shopee is not only a tool to convey product information but also a comprehensive strategy to help improve sales efficiency, increase store reputation, and boost revenue quickly and efficiently.
In this article, we have listed for you the detailed content in the most accurate way. We hope that the information we have shared can help everyone learn about the benefits of advertising products on the Shopee platform and take steps to optimize advertising for their products. yourself on this platform.
Contact Info
We provide services facebook dropship ads nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.
Frequently asked questions
Advertising indicators on Shopee are important parts to evaluate the effectiveness of advertising campaigns. This includes engagement rates, conversion rates, sales, advertising costs, and many other metrics. By tracking and analyzing these metrics, marketers can better understand campaign effectiveness and adjust strategies to optimize results.
External advertising on Shopee is an important way to attract customer traffic from sources outside of the Shopee platform. This includes using advertising channels such as Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms to bring consumers to your Shopee store. By using off-market advertising, you can expand your reach and increase your chances of reaching potential customers, helping to increase sales and develop your brand on Shopee.
