Shopee is a major e-commerce platform, where millions of potential customers search for products every day. Understanding how to run Shopee ads can bring significant results, helping stores increase their revenue substantially. In today’s article, Optimal FB will explore the types of Shopee ads and the differences between Shopee boost ads vs search ads.
What is Shopee ad?
Shopee ads have quickly become an important tool in the marketing strategies of shop owners on this platform. Given the increasingly fierce competition in the business market, applying Shopee ads is not only a new trend but also a crucial step to enhance sales efficiency.
In reality, running Shopee ads helps your products reach more customers and optimizes the sales process. Thereby increasing the chances of getting orders for your shop. With a large user base on Shopee, along with the ability to optimize for specific customer needs, advertising on this platform is not just promising. Still, it has proven to be a powerful tool to boost sales for shop owners. This transforms business practices on Shopee and creates a new competitive landscape. Also, it creates vibrant competition among businesses on the platform.
What are the types of Shopee ads?
Shopee offers a variety of advertising methods for products and stores, including:
Discovery Ads
It is placed in the “Similar Products” or “You Might Also Like” sections on the product detail page to attract more buyers’ attention. By displaying your products in multiple positions on the Shopee homepage, you can impress buyers with similar or complementary products to those being sold in your shop. These ad positions include:
- Today’s Suggestions on the homepage.
- Similar Products and You Might Also Like sections on the product detail page.
Using both Discovery Ads and Product Search Ads will help your products appear in various positions on the Shopee homepage. This is a very effective advertising method, and you should it for most products in your store. Be mindful of the bid price to ensure the best effectiveness for your ad campaign.
Shop Search Ads
Ads display the name, logo, image, and slogan of the seller in the top position on the search results page when buyers search for keywords related to their ads. Currently, Shop Search Ads are only applicable to Preferred Shops, Preferred+ Shops, Shopee Mall, and shops with good ratings and high sales selected by Shopee. This ad brings several benefits:
- Increased sales: Displaying your shop at the top of search results stimulates buyers to search and shop from your store.
- Increased shop visibility: Attracts buyers’ attention to products related to your shop, increasing sales opportunities.
- Cost Control: Highlights your shop’s features, connects with buyers. At the same time, directs them to your shop or product list, helping control ad costs.
Product Search Ads
By bidding on keywords, your ads will appear on the search results page when buyers search for products using those keywords. This is an opportunity for you to choose and decide the appropriate keywords to display ads for your products and store. Among the features, Product Search Ads is the best method to increase the visibility of your products and store; however, it also comes with a relatively high cost. Product Search Ads are available for:
- Shopee Mall
- Preferred Shops, Preferred+ Shops
- Shops with high ratings and large sales selected by Shopee
Shopee boost ads vs search ads
In Shopee’s advertising system, the two most popular types of ads are boost ads and search ads. Each type of ad has its features and effectiveness, meeting different needs of sellers on this platform.
Shopee boost ads
- Operation: Shopee boost ads are designed to increase the visibility and reach of products or stores on the Shopee platform. With this ad, users can see your products in various positions on Shopee, including the homepage, search results page, product detail pages, and other pages.
- Effectiveness: Shopee Enhanced Ads are generally highly effective in increasing traffic and sales. Displaying your products in various positions on Shopee attracts buyers’ attention and increases the chances of closing sales.
Shopee Search Ads
- Operation: Shopee Search Ads are keyword-based ads where your products or store will appear on the search results page when users search for related keywords. By bidding on keywords, you can decide when your products will be displayed when users enter those keywords in the search box.
- Effectiveness: Shopee Search Ads are typically effective in bringing your products directly to buyers who have specific search intentions. This increases the conversion rate as users are already intending to buy when searching for keywords related to your products.
Both enhanced ads and search ads play important roles in optimizing your advertising strategy on Shopee. The differences in features and effectiveness between these ads allow you to be flexible and efficient in bringing your products to the right target customers.
Contact Info
Information about “shopee boost ads vs search ads” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook agency account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
FAQ
What is Shopee combine ad?
Shopee combine ad is an advertising strategy that sellers use to enhance their ad effectiveness on the Shopee platform. Instead of using a single type of ad, Shopee combined ad combines two or more different ad types such as search ads, enhanced ads, discovery ads,… This strategy aims to optimize ad performance by using the most suitable advertising methods for their products, business goals, and customer targets on Shopee. By combining different ad types, Shopee combine ad helps increase customer reach, boost sales, and create comprehensive ad effectiveness on this platform.
Running Shopee Food Ads
Running Shopee Food Ads is a special advertising strategy for businesses in the food sector on the Shopee platform. With Shopee Food, store owners can promote their products to potential customers through ad campaigns optimized for the food sector. Businesses can leverage special ad features like product search ads, enhanced ads, and discovery ads to enhance marketing effectiveness and increase customer reach. Running Shopee Food Ads helps businesses in the food industry attract consumer attention, boost sales, and expand their potential market on this e-commerce platform.
