Shopee discovery ad is a potential tool to exploit. However, most people focus on search ads and pay little attention to discovery ads. Many product categories and industries can achieve higher order volumes, even multiple times more, from discovery ads compared to search ads. To help you optimize Shopee ads effectively and cost-efficiently, let Optimal FB guide you on how to use Shopee ads effectively.
Shopee E-commerce store
Shopee, one of today’s leading e-commerce platforms, not only tops in traffic but also boasts the highest transaction volume in the industry. According to the Q1/2023 e-commerce market report by Metric, Shopee accounted for 63.1% of the total revenue share among the top 5 e-commerce platforms, with sales revenue surpassing 24.7 trillion VND and over 289.7 million products successfully delivered from more than 211,609 sellers. These impressive figures demonstrate the popularity of doing business on Shopee. According to the Metric report, the official store – Shop Mall – is experiencing a breakthrough growth in market share and revenue. This indicates that transitioning to the Shop Mall model is becoming a positive trend, helping increase credibility and revenue for businesses on Shopee.
Shopee was founded by the SEA Group in 2015, with its headquarters in Singapore. To meet the global demand for online shopping, Shopee continues to expand and is now present in many countries and regions such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, the Philippines, Japan, South Korea,…. In Vietnam, Shopee officially launched on August 8, 2016, and now has offices in Hanoi and Ho Chi Minh City. Over time, Shopee has solidified its position and become one of the most trusted online shopping platforms in the Vietnamese market.
How to use Shopee ads effectively?
To use and optimize Shopee ads most effectively, you can follow these steps:
Step 1: Select and prepare products
Selecting and preparing products is the most crucial foundation in optimizing Shopee ads. The selected products should be the standout items in your store, with high purchase volumes and ratings, typically ranging from 100 to 1000 reviews.
Optimizing the cover image is vital to attract customer attention and increase click-through rates. The cover image should clearly showcase the product along with important information to entice customers to click on it. Choosing the right product significantly contributes to the success of the discovery ad campaign.
Note: Avoid running ads for hard-to-sell products with low purchase and ratings, as they may not yield the desired results.
Step 2: Optimize display positions
To optimize Shopee ads, pay attention to the display positions:
- Homepage: Today’s Suggestions.
- Competitor’s product page: You Might Also Like.
- Competitor’s product page: Similar Products.
These positions will display depending on the % Premium you set (from 0% to 300%). For instance, 100% equates to double the normal pay rate. For example, if the average is 1000 VND/click, at 100%, the cost will be 2000 VND, 200% will be 3000 VND, and a maximum of 300% will be 4000 VND/click.
Note: If your product sells well and is relevant, you can set the premium cost at 0% and still display. However, if the product isn’t strong, gradually increase from 50% to 100% and 150%.
Step 3: Optimize target audience
There are four target audience metrics you can adjust:
- Age
- Gender
- Location
- Preferred Categories
The shop should define the customer profile as specifically as possible. This will help you reach the right audience and save advertising costs.
For example:
- For a shop selling baby high chairs for ages 1-5, you can choose: Female, ages 22-40, nationwide, preferred categories are Mother & Baby/Household.
- For a shop selling mid-range bottled coffee, delivering within Hanoi, you can choose: Male/Female, ages 23-40 (office workers), in Hanoi.
Step 4: Optimize purchase behavior
There are four types of behavior-based audiences you can toggle on/off:
- Those who have purchased the product:
- Enable is customers can repurchase your product multiple times, e.g., snacks, diapers…
- Disable if the products are rarely repurchased, e.g., laptops, dining tables.
- Those who have viewed the product:
- Enable to retarget customers who have viewed your shop’s products.
- Those who have added the product to the cart:
- Enable to ensure the highest conversion rate.
- Those who have viewed similar products:
- Enable to expand the customer base to similar products.
- Disable if the budget is limited and you want to focus on the most relevant audiences.
Step 5: Track data
This is the final step in optimizing Shopee ads. Record metrics and track them weekly. The shop manager will evaluate the effectiveness of Shopee discovery ads and make decisions based on recorded data at a specific weekly time.
Why should you advertise products on Shopee?
Advertising on Shopee not only helps convey information quickly and increases sales efficiency but also brings many other important benefits:
- Ads help your shop prioritize display at the top of search pages. This not only increases visibility but also drives more buyer traffic to your shop. Higher traffic increases the likelihood of converting visitors into buyers. Customer purchases and satisfaction lead to positive reviews, enhancing your shop’s credibility on Shopee.
- Attracting more potential customers increases the likelihood of closing sales, boosting your revenue quickly and significantly. Ads also help you build a stronger brand on the platform, making your products familiar and reliable to consumers.
Advertising on Shopee is not just a tool for conveying product information but a comprehensive strategy to enhance sales efficiency, increase shop credibility, and boost revenue sustainably and rapidly.
Contact Info
We provide services dropship facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.
FAQ
To increase your advertising budget on Shopee, you can follow these steps:
Log in to your Shopee account: Access your seller account on Shopee.
Select “Shopee Ads”: Find and select “Shopee Ads” in your management interface.
Choose the ad campaign to increase the budget: From the list of ongoing ad campaigns, select the campaign you want to increase the budget for.
Adjust the budget: Find the budget settings and select “Edit.” Here, you can choose “Unlimited” or reset the daily or total budget. Ensure the new budget aligns with your advertising goals.
Confirm changes: After adjusting, confirm the changes to apply the new budget.
Increasing the ad budget helps boost visibility and reach more customers, potentially improving campaign effectiveness and sales.
Shopee ad metrics are crucial for evaluating the effectiveness of your ad campaign. These metrics include impressions, clicks, click-through rate (CTR), cost per click (CPC), total cost, and revenue. Impressions indicate how many times your ad appeared before users, while clicks measure how many times users actually clicked on the ad. The CTR is the percentage of clicks over impressions, showing the ad’s appeal. The CPC is the amount you pay per click. Total cost is the overall amount spent on the campaign, and revenue is the money earned from it. Monitoring and analyzing these metrics helps you optimize your Shopee ad campaign for maximum effectiveness.
