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ToggleIn the era of burgeoning online shopping in Vietnam, Shopee has become one of the most popular e-commerce platforms, widely known especially among students and office workers. This has created vast online business opportunities for shop owners and enterprises. Which enables them to reach a large customer base and enhance their revenues and profits. In this article, Optimal FB will guide you through the products and services of Shopee.
What is Shopee’s e-commerce platform?
Shopee, a leading e-commerce platform, not only leads in user traffic but also in the highest number of transactions in the industry. According to Metric’s Q1 2023 E-commerce Market Report, Shopee holds 63.1% market share in total revenue among the top five e-commerce platforms, with sales exceeding 24.7 trillion VND and over 289.7 million products successfully delivered by more than 211,609 sellers. The impressive figures are a clear testament to the popularity of conducting business on Shopee. According to the Metric report, the official store section – Shop Mall, is experiencing breakthrough growth in both market share and revenue. This indicates that transitioning to the Shop Mall model is becoming a positive trend that enhances credibility and revenue for businesses operating on Shopee.
Shopee was founded by SEA Group in 2015, with its headquarters in Singapore. To meet global online shopping demands, Shopee continuously expands and is present in several countries and regions such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, Philippines, Japan, South Korea,… In Vietnam, Shopee officially launched on August 8, 2016, and now has offices in Hanoi and Ho Chi Minh City. Over time, Shopee has established its position and become one of the most reliable online shopping platforms in Vietnam.
What are the Products and services of Shopee?
Shopee is one of the largest e-commerce platforms in Southeast Asia, offering a wide range of products and services to meet consumer shopping needs. The products and services of Shopee are as follows:
- Electronics and technology: Shopee offers a variety of electronics such as mobile phones, tablets, laptops, cameras, smartwatches, and other electronic appliances. This is one of the most popular product categories, providing a diverse selection from well-known brands.
- Fashion and beauty: Users can find thousands of fashion and beauty products on Shopee, from clothing, shoes, bags to cosmetics, skincare products, and jewelry. The fashion and beauty products on Shopee vary in style and price range.
- Consumer goods and food: Shopee provides a range of daily consumer goods such as food, beverages, health care products, personal hygiene products, household goods, and more. This is a reliable source for shopping for essential goods in daily life.
- Services: In addition to offering products, Shopee also provides services such as booking flights, hotel reservations, movie tickets, and many other services through partner collaborations. This allows users to use the Shopee platform for a variety of transactions, from shopping to booking services.

Shopee product and service regulations
Some Shopee’s regulations are:
- Copyright-infringing products: These are products or items that illegally use someone else’s trademark or copyright.
- Used cosmetics: Shopee does not allow the sale of used cosmetic products to ensure buyer safety.
- Counterfeit money and fake credit/debit cards: Products related to counterfeit or illegal currency are strictly prohibited.
- Drugs and related products: Shopee does not permit the sale of drugs, stimulants, alcohol, or alcoholic beverages.
- Electronic surveillance devices: Includes products such as eavesdropping devices and traffic signal control devices without legal permission.
- Weapons and weapon-like products: Includes guns and products that resemble weapons.
- Obscene materials: Shopee does not accept the sale of obscene or offensive cultural products.
- Banned food items: Includes toxic food products, medicinal foods, and products harmful to human health.
- Items related to State, Police, Military: Includes products related to the state or law enforcement agencies.
- Products with racial or national discrimination: Shopee does not accept products that discriminate based on race or insult other nations.
- Lock-breaking devices: Includes products used to break locks or interfere with security systems.
- Lottery tickets and similar types: Shopee does not allow the sale of lottery tickets or similar lucky tickets.
- Pesticides: Includes pesticide products and chemicals that may be harmful to health.
- Illegal services: Includes services such as prostitution, gambling, and other illegal activities.
- Recalled or banned products: Includes products that have been recalled for safety or other reasons.
- Stocks, bonds, securities: Shopee does not allow transactions of these types on their platform.
- Exclusive Shopee discount codes: Discount codes provided exclusively by Shopee are not to be sold on the platform.
- Jewelry and precious materials like gold, gemstones: Shopee does not accept selling jewelry and precious materials on the platform.
- Computer software and programs: Shopee does not allow the sale of illegal computer software or programs.
Additionally, Shopee also strictly prohibits some behaviors such as:
- Advertising listings: Only products you intend to sell on Shopee should be listed. Product listings should not contain links to other websites or sales channels.
- Conversion listings: Shopee discourages creating conversion listings, where sellers edit an existing product to sell a different one. This can confuse buyers and lead to product deletion.
- Fake listings: Shopee commits to buyers that all products on the platform are authentic. Selling fake products will lead to product deletion and other penalties.
- Duplicate listings: Shopee prohibits creating duplicate listings, where there is little difference between products. This ensures a safe trading environment and a good shopping experience for users.

Products and services of Shopee’s quality
According to user reviews, the quality of Shopee’s products and services receives positive feedback from the majority of users. This is the result of continuous improvements Shopee has made to ensure each transaction on their platform provides the best user experience. Regarding product quality, Shopee has a policy of careful inspection and assessment before allowing products to be listed on their website. This helps minimize the risk of purchasing substandard or incorrectly described items. Moreover, the feature of customer reviews also helps create a transparent online shopping community where users can share their product experiences.
Regarding service, Shopee strives to provide a smooth and convenient online shopping experience for users. They offer 24/7 customer support through various communication channels such as phone, email, and live chat. Additionally, Shopee’s consumer protection policy is highly regarded for handling purchase disputes fairly and efficiently. Overall, based on user feedback, Shopee is a reliable online shopping platform with good product quality and professional customer service.
In the article above, Optimal FB hope it can help you understand the products and services of Shopee. Also, the regulations Shopee has set for shops to avoid risks to your sales account.
Contact Info
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FAQ
Over the years, Shopee has become one of the leading e-commerce platforms in Vietnam. Its emergence has sparked vigorous competition and significantly changed the way consumers shop online. With a strategy that targets a diverse customer base, from students and office workers to families, Shopee has attracted a large number of users nationwide. The variety in products, services, and flexible promotional policies are key factors that have helped Shopee strengthen its position in the Vietnamese e-commerce market.
Shopee’s e-commerce model focuses on creating a flexible and convenient online buying and selling platform for both sellers and buyers. Shopee facilitates individuals and businesses to easily and quickly open online stores. At the same time, the platform offers consumers a diverse shopping experience, ranging from consumer goods to fashion, electronics, and many other product types. By integrating promotional strategies, flexible shipping policies, and a safe and convenient payment system, Shopee has built a strong e-commerce community in the countries it operates, including Vietnam.