In the Industry 4.0 era, online shopping has become more convenient. With just a few mouse clicks or a light tap on a smartphone screen, customers can freely explore and shop for products from home. This makes the product’s image important, helping customers get a quick and effective overview of the design, style, and quality of products. However, when posting images, it is crucial to distinguish and use the correct size for each type of image. According to Shopee’s regulations, each type of image has its standard size, and adhering to these sizes will make your Shopee store look more professtional. So, what is Shopee shop banner size? Follow this article by Optimal FB now!
How important is a Shopee shop banner?
A banner is one of the important tools for promoting products on Shopee. An attractive banner makes it easy for users to recognize your brand and quickly converts them into potential customers. Designing standard and consistent banners among products in the store also helps increase the professionalism and credibility of the brand.
Shopee shop banner size
When designing a Shopee shop banner, you need to be aware of the standard sizes to ensure the banner displays correctly and is not distorted or stretched. The standard Shopee shop banner sizes are as follows:
Advertising banner sizes
There are three sizes for advertising banners on Shopee:
- 1200 x 628px: Used for advertising banners on Facebook, Instagram, and Google.
- 1080 x 1080px: Used for advertising banners on Instagram and Facebook.
- 720 x 300px: Used for advertising banners on Shopee.
Advertising banners should be specially designed to attract customers, ensuring a clear advertising message, attractive images, and high resolution. Also, you need to comply with Shopee’s regulations on content and images in ads to avoid penalties or negative feedback from customers.
During the design process of advertising banners on Shopee, pay attention to the following factors:
- Message content: The advertising banner should clearly and easily convey the main message of the product or service.
- Image design: Images in the advertising banner should be beautifully designed and attractive to customers. Use high-quality images, creative colors, and match them with the product.
- Formal elements: The advertising banner should have standard dimensions, high resolution, fast loading speed, and not be too heavy to avoid diminishing the user experience.
- Compliance with Shopee’s regulations: Ensure that the content and images in the advertising banner do not violate Shopee’s advertising regulations, to avoid penalties or negative feedback from customers.
Brand banner size
The brand banner size on Shopee is 1200x450px. This banner is displayed at the top of the store page, used to promote the brand. The brand banner should be attractively designed with clear images and messages to attract customers.
Product banner sizes
There are three sizes for product banners on Shopee:
- 800 x 800px: Used for the main product image, displayed when customers click on the product.
- 1000 x 500px: Used for secondary product images, displayed when customers scroll through the product.
- 3000 x 3000px: Used for detailed product images, displayed when customers click to view product details.
Product banners should be beautifully designed, with good image quality and creative colors to attract customers. It is advisable to use image editing tools to crop and adjust the images to fit the standard sizes.
How to create Shopee shop banner?
Optimizing image sizes on Shopee can enhance the user experience and encourage product purchases. On Shopee’s Seller Channel, there is a banner creation tool available, making it easy for shop owners to design their store’s interface. You can create unique banners to highlight important information, introduce new products, Flash Sales,…, to attract customer attention when they visit your shop. With the image design tool, shops can easily create Shopee banners by following these specific steps:
- Step 1: Go to Shopee’s Seller Channel, access the “Decorate Shopee” section.
- Step 2: Choose “Decorate shop”, then select “Create new version”. If you want to edit an old banner version, you can select “Custom page”.
- Step 3: Click on the design to choose one of the available banner templates.
- Step 4: Use the Shopee Banner Maker tool: In the detail panel, click the Shopee Banner Maker tool. The banner tool window will then appear on the screen.
- Step 5: Choose a suitable banner template.
- Step 6: Edit the image and content on the selected banner template.
- Step 7: After creating a satisfactory banner, click “Complete” to upload the banner to your shop. Note, once the banner creation tool closes, you will no longer be able to edit the created banner.
Using this tool, you can create impressive banners that attract customer attention and enhance the shopping experience on Shopee.
Notes when creating Shopee shop banner
Common mistakes in designing Shopee banners
When designing Shopee banners, some common mistakes can reduce the effectiveness of the banner and affect the user experience. Below are the common mistakes and how to resolve them:
Incorrect Shopee banner size
Using the wrong size leads to the banner being cut or shrunk, losing its aesthetics and not meeting Shopee’s requirements.
- Solution: Ensure you use the standard Shopee size for each type of banner. For example, brand banners should be 1200x450px, while product banners should be 800x800px or 1000x500px. Using the correct size helps the images display fully.
Low resolution
The images in the banner are low resolution, making them blurry, reducing professionalism.
- Solution: Use high-resolution images to ensure they display clearly on Shopee. The minimum resolution should be 72dpi. However, higher resolution images are recommended for better quality.
Overloaded design
A too-large image size makes the Shopee page load slowly, affecting the user experience.
- Solution: Optimize image file sizes without reducing quality. Use image compression tools like TinyPNG or Photoshop to reduce file sizes.
Using irrelevant images
The banner has too many or unrelated images, making it confusing and confusing for viewers.
- Solution: Only use images directly related to the product or promotion. Keep the design simple and clear.
Things to avoid when designing Shopee shop banner
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Besides common errors, there are several things to avoid for effective and aesthetic Shopee banner design:
Using too many colors
This can make the banner confusing and difficult to see.
- Solution: Choose a harmonious color palette, typically 2-3 primary colors. Colors should match your brand and product.
Using complex font
Using too complex or too small fonts makes it difficult for users to read and understand the content.
- Solution: Choose simple, easy-to-read fonts like Arial, Helvetica, or other sans-serif fonts. Ensure the font size is large enough to be easily visible on all devices.
Lack of brand consistency
The banner design does not match the brand style, reduces aesthetics and affects brand recognition.
- Solution: Ensure all elements in the banner, from colors, fonts to images, reflect the style and values of the brand.
Using low-quality images
Low-quality or irrelevant images make the banner lose its appeal and professionalism.
- Solution: Use high-quality images that are appropriate for the product. If possible, invest in professional photography for the best images.
Not ensuring readability
Banners contain too much information or have unclear designs, making it difficult for users to grasp the content in a short time.
- Solution: Design concise, clear banners with the most necessary information. Use standout elements like large headlines, main images, and key highlights to immediately attract attention.
By avoiding these mistakes and adhering to design principles, you can create attractive, professional, and effective Shopee banners that enhance brand recognition and attract potential customers.
In this article, Optimal FB hope it will help you understand the Shopee shop banner size and successfully creating banners.
Contact Info
We provide services dropship facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.
FAQ
A beautiful Shopee banner is an important element in attracting customer attention and enhancing brand recognition. To be most effective, a banner needs a clear design, sharp images, and an easy-to-understand message. The colors should be harmonious, fitting the brand’s style, and the font should be simple and readable. Importantly, the content on the banner should be concise, focusing on promotions, featured products, or key information about the store. A beautiful Shopee banner not only enhances the aesthetics of the shop but also stimulates users to explore and purchase products.
Designing a Shopee banner is a crucial step in attracting customer attention and effectively promoting products. A beautiful and professional Shopee banner should have standard dimensions, sharp images, and a clear message. Using harmonious colors, easy-to-read fonts, and high-quality images will increase the aesthetic and professional appeal of the shop. Additionally, the content on the banner should be concise, focusing on promotions, featured products, or important information to quickly convey to the viewer. An effective Shopee banner design not only helps enhance brand recognition but also encourages customers to explore and purchase products.
