Facebook conversion API was created to establish a direct link between your marketing data and systems that support the optimization of ad campaigns. It helps reduce the cost per result and measures performance on Meta’s platform. In this article, Optimal FB will guide you through Facebook conversion API parameters and its benefits.
What is Facebook conversion API parameters?
In the digital age, tracking and analyzing customer data is essential for any business aiming for success. To support this, Meta developed the Conversion API, creating a direct link between business data and Meta’s advertising platform. The Conversion API allows businesses to leverage their marketing data to optimize their advertising process, reduce costs per action, and measure campaign results more accurately, while protecting user privacy.
The main function of the Conversion API is to create a more direct and stable connection between marketing data from sources like servers, websites, apps, or CRMs and Meta. This marketing data includes website events, in-app actions, offline conversions, and messaging events, helping to personalize, optimize, and measure ads on Meta’s platform. The Conversion API offers the capability to send events from various sources such as websites, stores, emails, live chats, phones, mobile apps, and offline. You can set up the Conversion API instead of the in-app Events API or Offline Conversion API, and if you’ve been using those APIs, you can continue to use them unless you want to create new data.
How Facebook conversion API parameter works?
Ads are displayed to potential customers due to the Conversion API. The Conversion API is designed to connect directly and reliably to marketing data (offline conversions, website events) from websites or servers, CRMs to Meta. This marketing data supports you in optimizing ads, measuring, and personalizing ads on the Facebook platform. Thus, ads created will be shown to those most likely interested in your products or services.
Facebook Conversion API connects your website to ads on Facebook. When a user clicks on the ad, Facebook creates a unique ID for that user. Then as they interact on your website, Facebook tracks their movements and sends you that data. This means you can still collect data about Facebook ads while protecting the privacy and identity of customers with a unique ID.
The importance of Facebook conversion API parameter
Facebook’s Conversion API helps ensure your ads are delivered to the right target audience and optimize costs effectively:
- By collecting CRM data, server events, conversion data, and other web activities. Using the Conversion API along with Facebook Pixel creates more reliable data, making your ad distribution system more efficient and reducing costs per action.
- Facebook Conversion API can help you measure the effectiveness of operations and allocate ads across campaigns better. It also gives you more control over the data shared with Facebook and when it is shared.
- Conversion API tool on Facebook optimizes ads for actions occurring during the customer journey. After purchasing, customers may perform other actions in the store. By sharing this data, Facebook can display ads to those most likely to take action.
- Conversion API also improves measurement methods so you can measure performance more accurately, thereby better distributing ads and helping convert visitors to customers.
- With the Conversion API, you can add additional parameters or customer information, allowing you to adjust your advertising strategy and improve quality score along with comparing effectiveness more easily.
What events can Facebook conversion API track?
By using the Conversion API on Facebook, you can track the following events:
Website events
Facebook’s Conversion API enhances the value of tracking customer behavior on your website. Specifically, it reduces the cost per result thanks to improved connectivity. It optimizes ads for actions that occur next in the customer journey. Additionally, Conversion API helps improve the ability to measure performance and efficiently allocate ads.
App events
If you use Conversion API to send in-app events, it makes you less dependent on SDKs and app release updates. This means you can send new event data without maintaining Facebook SDK for iOS or Android or rely on app release updates.
Offline conversions
By tracking offline events within Meta, you can overview the customer journey and the points of interaction related to your sales activities. Offline events allow you to record events in the real world beyond the scope that Pixel can track, thereby providing even more accurate data.
When you use the Conversion API to send offline events, you can measure actions at the store influenced by Facebook ads, or create custom or similar audiences,…
Messaging events
Sending messaging events through the Conversion API helps you improve measuring events occuring in the future along the customer journey. It also helps you connect event information from Messenger, Instagram, or WhatsApp. At the same time, it optimizes ads clicked on Messenger for purchasing.
\In the article above, Optimal FB hopes that it can help you understand the operations, concepts, and benefits of Facebook conversion API parameters effectively.
Contact Info
Information about “Facebook conversion API parameters” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide agency ad accounts facebook as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
FAQ
To install Facebook Conversion API, you need to access the Event Manager on Meta. There, you can create a direct connection between the marketing data of your business and the Facebook advertising platform. Hence, you can track and analyze important events such as conversions on the website, in-app, and offline. Installing the Conversion API will help you optimize your advertising strategy, reduce costs, and measure the performance of your campaigns more accurately.
To use Facebook’s API, you first need to register and create an application on Facebook’s development platform. Then, you will receive authentication information such as the app ID and secret key. Using this information, you can access Facebook’s API to perform requests such as creating, reading, updating, or deleting data. Facebook’s API offers diverse features for interacting with their platform, from managing personal pages and posting to managing ads and analyzing data. By using Facebook’s API, you can optimize business processes and interact flexibly and efficiently.
