YouTube Shorts is attracting more and more users with its high entertainment and powerful reach. In addition to providing an entertaining experience, YouTube Shorts also opens up attractive monetization opportunities for content creators. In this article, Optimal FB will guide you on howis youTube shorts vs Instagram reels monetization.
Learn about short videos on YouTube
YouTube Shorts is a short video creation and sharing feature integrated directly into the YouTube platform. Appearing in 2020, Shorts quickly attracted users’ attention with its vertical video format, ranging in duration from 15 to 60 seconds, in line with the popular short video trend on platforms such as TikTok and Facebook Reels. YouTube Shorts opens a new playground for content creators and creates opportunities for them to become stars on this platform.
Is it possible to earn extra income through short videos on YouTube?
Of course, content creators can make money from YouTube Shorts. After the feature launched, YouTube expanded monetization opportunities for creators by including YouTube Shorts in their platform’s monetization program. In particular, YouTube has introduced the YouTube Shorts Fund (YouTube Shorts Fund) with a total value of up to $100 million, to support payment to popular content creators on Shorts. Creators can earn money based on views and interactions on their Shorts videos.
However, to be eligible to monetize YouTube Shorts, creators typically must meet certain criteria, including number of followers and total watch hours. Additionally, YouTube may also require that content comply with their policies and not violate copyright.
YouTube has also integrated ads into Shorts and shares ad revenue with creators, similar to how they do with regular videos. This is part of the YouTube Partner Program (YPP), and to start earning, content creators need to join YPP. More detailed information on how to make money with YouTube Shorts will be given more specific instructions in the next part of the article.
YouTube shorts vs Instagram reels monetization
To earn additional income from short videos on YouTube and Instagram, you can consider the following methods listed by Optimal FB:
Making money from ads on YouTube shorts
Since February 1, 2023, content creators on YouTube have been able to earn money from ads displayed within Shorts. YouTube will share revenue from Shorts ads monthly based on the percentage of each creator’s views. For example, if a creator accounts for 5% of total views, they will receive 5% of the total ad revenue.
To enable monetization on YouTube Shorts, content creators need to meet specific requirements:
- The YouTube channel must have at least 1000 subscribers.
- The channel must have at least 4000 valid watch hours in the past 12 months or at least 10 million valid Shorts views (public) in the last 90 days.
- Connect the AdSense account to the YouTube channel.
- The creator must operate in a country where YouTube provides services.
- The video content must be wholesome, high-quality, and comply with YouTube’s community guidelines, policies, and copyright regulations.
- Creators who meet these criteria can enable monetization by accessing the “Monetization” section in their channel management interface. The revenue that a creator can receive from YouTube averages around 45%.
Collaborating with brands on YouTube and Instagram
Collaborating with brands and partners can be a way for video creators on YouTube Shorts and Instagram to increase their income. By actively seeking and establishing relationships with brands or partners related to their field of activity and products/services, creators can open up advertising collaboration opportunities. If this proves difficult, you can start by focusing on producing quality content, promoting yourself, and ensuring contact information is easily found in each video.
Once successfully establishing advertising contracts with brands or partners, creators can create promotional videos directly for products/services or subtly incorporate advertisements into entertainment, educational, daily life, and other themed videos. The special thing about this method is that it does not require creators to have a large number of views or subscribers. More importantly, to succeed in this collaboration, you need to focus on producing a lot of quality content, aligned with the brand image, and maintain stable interaction and follow-up from the audience. By building a strong personal brand through short videos, you also have the opportunity to be invited as a brand ambassador or participate in events, workshops, and seminars to promote yourself, opening up significant income opportunities.
Make money from YouTube shorts vs Instagram reels monetization
Making money through affiliate marketing is becoming one of the most popular options for generating online income, especially for YouTubers. This is a smart method to leverage existing viewership and convert them into sales through product and service recommendations. To get started, first, you need to register as a publisher on a reputable affiliate marketing platform like Access Trade, AdFlex, or Shopee Affiliate. Then, you will be provided with affiliate links for each product or service you want to promote.
The next task is to produce suitable videos and insert these links into the description section of short videos on YouTube and Instagram. Every time a viewer takes an action such as purchasing through the affiliate link or even registering information, or leaving a contact phone number, you will receive a commission. This commission rate may vary depending on the price of the product, service, order value, and the policies of the platform you are participating in.
Receive donations
Getting sponsored by fans on YouTube Shorts is not only a new way to increase income, but also opens up diverse solutions for content creators. Don’t just stop at advertising, now you can receive direct support from viewers through forms such as:
- Super Chat: Viewers pay to have their comments featured in the live stream.
- Super Stickers: Viewers buy and send special animations to interact and show support for creators.
- Super Thanks: Viewers donate an amount of money to send thanks with special effects to the content creator.
- Channel Memberships: Viewers subscribe to channels to receive perks like members-only content, special emojis, badges next to usernames, etc.
“Raising” and selling Youtube channels
In addition to making money directly from YouTube Shorts through ads, views or other forms, building and selling channels is also a solution chosen by many people. This is a quick way to generate income, especially suitable for those who want to optimize profits and do not want to invest long-term.
The general implementation process will be as follows:
- Topic selection: Identify potential topics that attract a large audience and have the potential for long-term development. For example: food, travel, education, entertainment… You need to conduct market research and analyze successful YouTube channels with the same topic to learn from experience.
- Create and develop a channel: Post short videos regularly, at least 1 video per day. Ensure high-quality, creative, and viewer-engaging video content.
- Channel promotion: Market the channel on other social media platforms to attract viewers and increase subscribers and watch hours.
- Sell the channel: Once the channel has met certain criteria (number of subscribers, watch hours…), you can start selling the channel.
There are many ways for you to find potential buyers for your YouTube channel such as: Searching through YouTube channel exchanges, forums, social networks, or contacting intermediary platforms to buy and sell YouTube channels.
In the above article, Optimal FB has shared with you the detailed content in the most accurate way. We hope that our information can help everyone in learning about short videos on YouTube and implementing them. Learn ways to increase income from short videos on YouTube and Instagram.
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Frequently asked questions
The amount of money a YouTube video gets with 1 million views can fluctuate significantly, depending on many factors such as advertising, engagement, and the advertising market. In a typical advertising model, a video with 1 million views can earn anywhere from a few hundred to a few thousand US dollars. However, this also depends on many other factors such as advertising partners, content areas, and viewer engagement. For YouTube channels with strong influence and active viewership, earning larger amounts of money is entirely possible.
YouTube pays for short videos based on a variety of factors, including views, watch time, and viewer engagement. Specifically, YouTube uses a system called Google AdSense to share advertising revenue with creative content on its platform. When short videos attract a large number of views and interactions, especially in advertising, YouTube generates revenue from ads displayed before, midway, or after the video. A portion of this revenue will then be shared with the video owner at a previously agreed-upon rate.
