Marketplace is considered as a mini e-commerce platform where sellers and buyers meet, exchange, and trade goods. With Facebook Marketplace ads, businesses can promote their products and brand to people even while they are shopping. To understand more about this type of advertising and how to create promotion on Facebook Marketplace, follow this article by Optimal FB Agency now!
What is Facebook Marketplace ad?
These are paid ads that appear among the regular product listings on Marketplace (mobile devices only). Facebook Marketplace ads allow businesses to convey their messages to many people. This helps reach more users in places where they are searching for products on Marketplace and making purchases.
Facebook Marketplace ads appear alongside other related products but are larger and labeled as Sponsored. Advertisers can manage Facebook Marketplace ads through Facebook’s Ad Manager. Currently, Marketplace ads are also displayed in the Facebook News Feed. Additionally, you can find out more information about When do customers buy a product?
Why should you run Facebook Marketplace ads?
By running Facebook Marketplace ads, your business will have these benefits:
Increased visibility
Facebook is the largest social network globally with a huge user base. This makes the Marketplace a viable platform for introducing and promoting products and reaching target customers. With Facebook Marketplace ads, you can increase the visibility of your business to appear more in the results.
Reaching customers where they are actively shopping
While Facebook offers many options for ad placement, what makes Marketplace unique is that most users browsing or searching here already intend to make a purchase. They are actively looking for products to buy, so they are more likely to click on ads and purchase the advertised product when they see it alongside other related products and services.
Building personal connections
Facebook Marketplace ads still focus on building personal connections with the target audience. Whenever someone wants to buy something on Facebook Marketplace, this is often done directly via Messenger.
Transactions through Messenger keep users on the Facebook app, allowing sellers to interact with potential customers and foster strong relationships between businesses and customers, increasing the chance of making a sale.
Enhancing revenue
Because ads on Marketplace reach target customers where they are actively shopping, and increase personal connections on Messenger and retain customers. Moreover, advertisers can reach the entire Facebook app and service group. Naturally, there will be more opportunities to achieve the desired results effectively. Running Facebook Marketplace ads allows businesses to enhance conversion and sales volume and increase profits.
Easily scaling ad campaigns
Advertisers can easily scale their ad campaigns across all of Facebook, leveraging the same content, targeting options, and optimizations. To do this, you need to choose Automatic Placements when setting up your Facebook Ads campaign. Then, the ads will appear on the Facebook News Feed, Facebook Marketplace, Facebook Messenger, Audience Network, and Instagram.
Advertising on Facebook Marketplace is a perfect choice for businesses wanting to reach many potential customers, convert them into actual customers, and maximize revenue.
How to create promotion on Facebook Marketplace?
If you want to create ads on Facebook Marketplace, follow these steps:
Access the Facebook Ads Manager and click on Create to start a new campaign. Next, name your campaign and choose an appropriate campaign objective including Brand Awareness, Traffic, Engagement, Lead Generation, or Sales, and then click Continue.
Next, choose your campaign settings depending on your campaign objective. In particular:
If you’ve chosen a brand awareness objective, select the Effective Goal as Ad Recall Lift, Reach, Impressions, ThruPlay, or Two-Second Continuous Video Views.
If your objective is engagement, select Your Ad as the conversion location and Event Responses or Video Views as the type of interaction. You can also choose Messaging app as the conversion location.
If you’ve selected a sales objective, choose Website or Messaging app as the conversion location.
Now choose either Advantage+ placements or Manual placements for your ad location. It’s advisable to choose Advantage+ placements because if you select Manual placements, you can’t specifically choose the Marketplace as the only ad location, and your ad campaign must include the News Feed.
Next, set your Budget and Schedule then click Next when done. After that, choose the suitable ad content format.
Finally, click Publish after setting up your ad. Once Facebook reviews and approves the ad, it will become visible to users browsing the Marketplace on the Facebook app on their mobile devices.
Tips for running Facebook Marketplace ads
Further, you should note these following to effectively deploy Facebook Marketplace ads campaign:
Use high-quality product images
To make your ads stand out on Facebook Marketplace, use high-quality product images. Ensure the photo is clear and reflects what you offer, with high resolution to attract customers to click on your ad and boost sales.
Refine your target audience
Accurately targeting your audience is crucial for the success of your Facebook Marketplace ads campaign. Fine-tune your target group based on demographic criteria, interests, behaviors, gender,…, to ensure your ads appear before those most likely to buy your product.
Target local customers
When people search for products or make purchases on Facebook Marketplace, they often prioritize finding local sellers who offer what they need. Although Facebook Marketplace offers product shipping options for shoppers, people often want to avoid shipping fees.
Therefore, when creating Facebook Marketplace ads, target local customers. By focusing on people in your target audience near your business location and motivating them to visit your business’s physical stores.
Experiment with video ads
While image ads are effective, video ads can uniquely stand out against competitors. If you opt for video ads on Facebook Marketplace, ensure they are high resolution to increase the click-through rate on your product listings.
Monitor your Marketplace ads
Continuously assess and measure the performance of your Facebook Ads campaign. For ads on Facebook Marketplace, track the effectiveness with metrics like impressions, click-through rates, and conversions. Based on this data, evaluate and adjust your campaign to improve performance.
Hopefully, with the article above, you can successfully apply these guidelines to create effective Facebook Ads campaigns that enhance revenue and maximize business profits.
Contact Info
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FAQ
Yes, you can advertise your business on Facebook Marketplace if you want to reach local customers, find customers who are looking for old or new products, or customers seeking unique products. Facebook Marketplace is free to use and easy to set up for advertising.
Facebook ad is charged based on the number of impressions your ad receives. The more impressions your ad gets, the higher the cost will be. The cost of advertising will depend on how many people you want to reach and where you want your ad to appear.
By selecting the Automatic Placements option while setting up your ad campaign, you can scale your advertising across all Facebook apps and services. This ensures that your Marketplace ads also appear on the Facebook News Feed, Instagram, Messenger, and the Audience Network.
