How to advertise on Shopee

Business on Shopee is currently a promising business opportunity not only for large enterprises and reputable brands but also for individuals and households. With an increasing number of visits, surpassing 88 million visits per month, this platform is attracting a growing number of sellers. However, this also means fierce competition among sellers, especially in popular market segments. To stand out and enhance customer reach, advertising on Shopee has become an essential part of the business strategy for sellers. In today’s article, Optimal FB will explore how to advertise on Shopee advertising on Shopee and its benefits for businesses.

What is the concept of Shopee advertising?

Advertising on Shopee acts as a marketing tool that the platform deploys to help businesses increase product awareness and highlight their product listings to users on the Shopee website or app. Products advertised on Shopee will be tagged as “SPONSORED”. With Shopee advertising, sellers pay based on the number of clicks their advertised product receives. Therefore, besides setting up advertisements, sellers also need to optimize their products to maximize the advertising budget and increase the conversion rate after customers visit their products. An advertising campaign on Shopee will not be effective if the advertising budget is high but the conversion rate is low.

What types of advertising does Shopee offer?

There are three types of Shopee advertising that you can consider, each with its specific operating method:

Search product advertising

Search Product Advertising is a powerful tool to increase visibility and sales for your products. Appearing prominently on Shopee, this advertising helps customers easily find and purchase your products. With Search Product Advertising, you can enhance your products’ visibility, reaching more customers and increasing sales. Moreover, you can control the advertising budget by setting a fixed cost for each click on your ad. When customers search for any product, the system will display a maximum of 60 products, with different priority positions. On the mobile app, ads appear in the first two positions on the search results page and after every three natural results. On the website, ads are displayed in the first five and last five positions on the search results page. This effectively attracts attention to your products.

Shop search advertising

Shop search advertising is an effective advertising tool that boosts visibility and sales for your shop on Shopee. It not only increases brand recognition but also helps users easily find your shop to make purchases. The positioning of your ads depends on two main factors: the bid price per click and the relevance of the shop. The bid price per click is the amount you are willing to pay for each click on your ad. Usually, the actual payment cost will be lower than the bid price because the system calculates a minimum amount to maintain the ad position. Shop relevance is evaluated based on factors like shop activity score, including rating, response rate, order cancellation rate, and keyword relevance. Paying attention to shop relevance is crucial to ensure your ads display optimally.

Discovery advertising

Discovery Advertising is an effective advertising means that suggests your products to users, thereby improving visibility and increasing revenue. Similar to Search Product Advertising, Discovery Advertising allows you to control costs by setting an expected budget and bid price for each visit. The display level of Discovery Advertising depends on two main factors: the bid price and ad quality. The bid price for each visit is the highest amount you are willing to pay when a customer clicks on your ad. For Discovery Advertising, the higher the bid price, the more the ad will display, and the actual cost is often lower than your bid price. Ad quality depends on the click-through rate (CTR) and conversion rate (CR). Depending on your business goals, you need to consider choosing the most suitable advertising form for your products or services.\

How to advertise on Shopee

To advertise on Shopee, you can refer to the methods shared by Optimal as follows:

Instructions for store search advertising

To set up Shop Ads, please follow these steps:

• Step 1: Log in to the Seller Channel on Shopee.
• Step 2: Select “Shopee Ads” from the left sidebar.
• Step 3: Choose “Shop Ads”.
• Step 4: Click “Create Shop Ads” to start.
• Step 5: Name your advertising campaign for easy management.
• Step 6: Set the budget for the campaign.
• Step 7: Define the advertising duration.
• Step 8: Select the link you want buyers to visit after clicking the ad.
• Step 9: Choose an advertising image to promote your campaign.
• Step 10: Set an advertising slogan to attract attention.
• Step 11: Preview the ad to ensure effectiveness.
• Step 12: Add relevant keywords to the bidding list.
• Step 13: Adjust the bid price of keywords as needed.
• Step 14: Confirm and register the ad to complete the setup process.

Guide to discovery advertising on Shopee

To set up Discovery Advertising on Shopee, please follow these steps:

• Step 1: Log in to the Seller Channel on the website ban hang. shop.vn.
• Step 2: Select “Shopee Ads”.
• Step 3: Click “+ Create New Campaign”.
• Step 4: Choose the products you want to advertise.
• Step 5: Click “Confirm” to continue.
• Step 6: Set the bid price for each click on the ad. The system suggests the default bid price, but you can adjust it.
• Step 7: Set the budget for the advertising campaign.
• Step 8: Define the advertising duration, which can be unlimited, or set a start and end date.
• Step 9: Confirm and continue.
• Step 10: Set the Premium level to increase the bid price and attract more visits.
• Step 11: Activate the ad by turning on the status.
• Step 12: Choose the advertising settings and desired display positions.

In the article on Optimal FB, we have provided you with the most accurate and detailed content. We hope that our information can assist you in understanding advertising on Shopee and successfully setting up ads on Shopee.

Contact Info

We provide services dropship facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.

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