When starting to advertise on Facebook, many people face a slew of issues and concerns, especially regarding account maintenance. How can you optimize your account effectively? Can a newly created Facebook account run ads? The answers to these questions will be answered in this article by Optimal FB, helping you feel more confident when exploring the world of Facebook advertising.
Understanding Facebook Ads
Before diving into Facebook Ads, let’s clarify what “Ads” stands for. “Ads” is short for “Advertising”, meaning promotions. Therefore, Facebook Ads is Facebook’s advertising service, helping businesses and individuals effectively reach their target customers on this platform. What does running Ads mean? It’s an automated display advertising method targeting users based on demographics, interests, behaviors, geographic location, etc.
Businesses and individuals wanting to advertise their products, services, or brands need to pay to display their ads at specified positions on the Facebook social network. Facebook Ads is open to everyone as long as it doesn’t violate Facebook’s advertising policies. How are Facebook advertising costs calculated? Facebook charges based on ad clicks, page likes, post interactions, website clicks, etc. The higher the ad price, the greater the chance your ad will get priority placement.
Can a new Facebook account run ads? How to advertise on a Facebook account
Yes, a new Facebook account can run ads. Right after creating a new personal account, here are the steps you can follow to run ads on your new Facebook account:
Step 1: To enable an ad running on a personal Facebook account, switch to professional mode (page mode) and check under each post on your page to see if there’s an ad run button.
Step 2: Not all Facebook accounts that switch to professional mode can enable this feature. In reality, only about 1/5 of professional mode accounts can run ads.
Step 3: To set an ad for a post on your page, the process is no different from setting up a campaign on a fanpage. You need to post the product you want to advertise on your page, and below the post, there will be an ad run button. Click on it, and you’ll be taken to the ad setup interface to proceed as usual. The display name will be your personal Facebook account’s name.
Additionally, when running ads, you can either add another account to run them or proceed with the ads directly on that personal account. However, just like running ads on a fanpage, running them on a personal account can still have limitations.
Notes when advertising on new Facebook accounts
When writing ads on a personal Facebook account, there are several things to keep in mind:
After thoroughly studying how to run ads on Facebook, consider the following points when crafting ad content:
- Differentiate between everyday personal content and ad content: While both aim to sell, it’s crucial to distinguish between the two to create content aligned with specific objectives.
- Capture attention in the first 3 seconds: Readers have only about 3 seconds to decide if they’ll stop and pay attention to your ad. Therefore, focus on grabbing attention right from the start.
- Ensure unique and creative content: Make sure your content is unique and less common on Facebook. Facebook prioritizes fresh and creative content.
- Use concise and clear phrasing: Ad copy should be concise, to the point, and easy to understand to engage the reader.
You can craft effective ad content on your personal Facebook account by paying attention to these points.
Content needs to appeal to the psychology and emotions of viewers.
To ensure some technical elements of content, you need:
- Have a compelling, concise, and uppercase headline.
- The most crucial part should make readers click “see more.” The first 3-5 lines before “see more” (first 50 characters) should be strategically engaging, stop at “see more,” and add more compelling elements.
- Use strong call-to-action phrases.
- Use uppercase or double quotation marks ” ” for content you want customers to notice.
- Avoid using policy-sticky words (each industry will have its list), 100%, 90%, and avoid overusing icons.
When paying attention to images:
- Images should have a consistent style and reflect the spirit of the content in the caption.
- Choose eye-catching, attractive, and beautiful images.
- The standard image size when running ads on a personal Facebook account is similar to when running ads on a fan page.
The importance of Facebook in advertising
The role of Facebook in modern advertising is undeniable. With over 2 billion users worldwide, this social media platform is not just a personal connection hub but also a powerful advertising billboard. Facebook’s popularity presents an unparalleled opportunity for businesses and individuals to promote their products, services, or brands. Facebook provides robust advertising tools, allowing users to customize and target ads based on age, gender, interests, online behavior, and more. This helps advertisers reach their target audience effectively, increase conversion rates, and generate profit.
Moreover, Facebook’s interactive features, such as likes, comments, and shares, also help spread advertising messages quickly and widely. Integration with analytics tools helps advertisers understand campaign effectiveness better and adjust strategies flexibly. Overall, Facebook is not just a social media platform but also a powerful advertising tool that helps businesses and individuals reach their target audience, increasing chances of success and growth.
Contact Info
Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Optimal FB is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as facebook casino ads to help you reach and create fast conversions.
Frequently Asked Questions
On Facebook, many types of advertising accounts suit different user needs and goals. Personal ad accounts are suitable for individuals or small businesses who want personalized advertising on their platform. Business advertising accounts are the choice for large businesses or organizations, offering more management and control features. In addition, Facebook also provides Agency advertising accounts so that advertising agencies can manage multiple customer accounts from a single platform. Depending on the goals and scale of the advertising campaign, users can choose the most suitable account type to achieve the best results.
Running ads using a personal account on Facebook is a possible option, but you need to consider it carefully before deciding. Although this can save on the cost of registering a business advertising account, it also carries many limitations and risks. Facebook has strict policies regarding the use of personal accounts for business advertising, and violations may result in the account being locked or deleted. Furthermore, personal accounts often lack management tools and in-depth analytics features, limiting the ability to optimize advertising campaigns. Therefore, before deciding to run ads with a personal account, you need to consider carefully and, if possible, use a business advertising account to ensure the professionalism and effectiveness of the advertising campaign…
