To enhance online presence, promote products and services, and reach target customers, creating a business Facebook page is crucial. However, you may want to separate your business page from your personal Facebook account to ensure privacy. Thereby, Optimal FB Agency will guide you on how to create a business Facebook page without a personal account in this article. Follow now!
What is a business Facebook page?
It is a public Facebook profile representing businesses and commercial organizations. Businesses use this Facebook Page to share information about the business such as contact information, share useful content, promote products, services, and events,… The purpose of creating a business Facebook page is to help businesses increase their reach and connect with target customers. A business fanpage can be linked to Facebook ad accounts and the Facebook Marketplace.
Benefits of having a business Facebook page
Facebook is a popular social network with a huge user base and a diverse customer demographic. Knowing how to create a business Facebook page without a personal account is very important for the following reasons:
Facebook pages are always set to public mode so that any user can find and access them through search tools and within the platform. If you have a Facebook page, your business can reach a wider audience, especially those who have never heard of your brand before.
Moreover, a Facebook page creates opportunities for businesses to interact with customers and increase page followers. In this way, your business can interact, respond to target customers, and share information about its products or services. At the same time, it enhances online presence and increases brand recognition.
If you run Facebook ads, businesses can create targeted ads based on demographics, interests, behaviors, and location. This helps businesses reach more target customers and increase traffic.
Businesses can understand their customer base better and optimize their strategy. Due to Facebook, businesses are provided with detailed and valuable performance analytics of the page such as engagement rate, reach, demographics,…
Creating and managing a business Facebook page is free. Businesses can use this page to share updated information, business news, or content about their products and services. The business page can also directly increase revenue for the business when running targeted Facebook ads. Additionally, you can refer to the content about Google ads click but no sales
How to create a business Facebook page without a personal account?
Although you don’t need a personal Facebook account to create a business page, you still need an account to manage it. To create a business Facebook pagewithout a personal account, you can create a new business profile for your business page as follows:
Register for a business Facebook page
Visit https://business.facebook.com/ and select Create Account. Then provide your business name and email address. Follow the on-screen instructions to complete the registration and verify your email.
Create a business Facebook page
Go to Facebook Business Manager and click Business Settings at the bottom left corner. In the Accounts section, select Pages and then click Add. Next, choose Create New Page and select the type of page you want to create (Business, Brand,…). Here, select to create a business Facebook page.
Next, enter your business name, category, biography, and other detailed information. Once you have completed the information, click on Create Page to create your Facebook business page.
Complete your business Facebook page
Here, add a description, contact details, and necessary business information such as address, website, phone number,… Then, Facebook will prompt you to add a profile picture and cover photo for the business page.
The profile picture should be a square, 170 x 170 pixels, and it is your brand logo to enhance brand awareness. The cover photo should be striking and reflect the nature of the business and the content the brand wants to convey, with dimensions of 1640 x 856 pixels.
After uploading the photos, you can use the buttons at the top right of the preview to switch between desktop and mobile views.
Next, set up a call-to-action (CTA) button on your Facebook business page. This will encourage visitors to perform a specific action such as making a purchase or scheduling an appointment.
Access your Facebook business page and click on the + Add button in blue below the cover photo. Choose the type of CTA you want to use from the list of options such as Buy Now, Contact Us,…
Then, enter the URL where you want people to go when they click on the CTA button, such as a product page on your website or a contact form. Click Finish to save the changes.
Assign roles to members on the page
After setting up your business page, you can assign roles to team members or collaborators to help manage and monitor the page. Go to Page Roles in the left menu of your Facebook Business Manager dashboard. Enter the email addresses of those you want to appoint as administrators, editors, moderators, advertisers, or analysts for the page.
Connect your business Facebook page with WhatsApp Business
Connecting your Facebook page with a WhatsApp Business account will make it easier for customers to contact your business and enhance user experience. To connect, go to your Facebook business page, click Settings at the right corner, choose WhatsApp from the left menu, and click Connect Account.
Now, enter your WhatsApp Business phone number and click Send Code. Verify your phone number by entering the verification code you receive via WhatsApp.
Then, select the type of messages you want to send from your Facebook page to WhatsApp, such as order updates or customer service requests. Finally, press Finish to save the settings.
When you connect your business page to a WhatsApp Business account, customers will be able to message you directly via WhatsApp by clicking the Message button on your Facebook business page.
Create your first post on your Facebook business page
The first post on your business page will help increase your online presence. However, to create a post that attracts many target audiences, you need to identify the correct target audience to create appropriate, concise, and clear content.
Using attractive, high-quality images and videos will make your post more appealing and convey the content that the business wants to convey as well as reflect the personality of the brand. Encourage customer interaction by adding a call to action (CTA) at the end of your post.
Then, promote and encourage the growth of your Facebook business page by running ads or sharing content that attracts followers and engages in groups. Using Facebook ads to target specific groups, interests, and behaviors can help enhance the effectiveness of your marketing strategy.
You can create engaging content such as posts, events, and promotional programs to attract and interact with your target audience. Or use Facebook tools such as Insights and Ad Manager to analyze performance and enhance your marketing strategy on your business page.
Thus, we have helped you learn how to create a business Facebook page without a personal account. We hope you can successfully apply them to create the perfect Facebook business page to effectively promote your products and services!
Contact Info
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Although your personal Facebook account and your Facebook Business Page are not directly connected on Facebook, you still need a personal Facebook account to create and manage a Facebook Business Page. However, you can still create a separate personal profile using your work email address if you wish.
By clicking on the Personal Information tab and then clicking on the button to separate my personal and business pages. After you do this, your personal Facebook page will appear as a separate account and your business page will operate as the official page of your business.
This is not possible because each business page on Facebook must be linked to a personal profile. However, the link does not show to other users unless you add that link yourself.
Yes. You can manage multiple Facebook business pages with one Business Manager account.
