Facebook advertising is the perfect tool for promoting brands, products, and services and reaching the customers of many businesses. When starting, it will take some time to see results from your advertising efforts on Facebook. How long to run Facebook ads to generate conversions and increase sales? In today’s article, Optimal FB Agency will help you answer this question in detail!
Why advertise on Facebook?
To answer the question, “How long to run Facebook ads?”, let’s first understand why you should invest in Facebook advertising:
Facebook is the largest global social network with a massive user base. Therefore, you can reach a diverse target audience with appropriate campaigns by advertising on this platform. The platform offers various targeting options suitable for your Facebook advertising campaigns.
There are many diverse ad formats that you can use to create engaging and creative content to promote products and services in various impressive styles to attract your target customers.
With many targeting options based on demographics, behavior, interests, etc., it supports advertisers in easily reaching the right potential customers at the right time. This ensures that ads are displayed to the right audience, thereby increasing conversion rates.
Moreover, Facebook Ads supports advertisers in implementing remarketing campaigns to re-engage with those who have shown interest in the business’s products or services. This reconnects with potential customers to drive conversions and boost sales.
There are many accurate and detailed campaign measurement tools available. You can control the budget for each campaign, and ad creatives, and track and evaluate the results obtained such as click-through rates, conversions, cost per click, etc.
Rated by experts as an effective advertising channel with the best ROAS (Return on Advertising Spend), with a small budget, you can run Facebook Ads campaigns to reach many target customers and convert them into orders if optimized correctly. Ads are also displayed across various platforms: Instagram, Messenger, WhatsApp, etc. Additionally, you can refer to the content about Target account are restricted mutations not allowed to find the appropriate method.
How long to run Facebook ads
After understanding the importance of Facebook advertising, let’s find the answer to the question, “How long to run Facebook ads to achieve the best results?”. Facebook Ads experts affirm that there is no exact timeframe for running Facebook ads.
To decide the duration of running Facebook ads, you need to understand the stages of the campaign deployment process.
Testing phase
The first stage is the testing phase, which takes about 3 months before officially starting the ads. During this stage, businesses typically test various ad sets for three or four days to determine whether the new campaigns are worth investing more time and budget.
When testing, you should target different audiences, adjust budgets to match the audience scale, and use types of ad content (images and videos) to see what resonates with your target audience. To stabilize and operate efficiently, it may take 3 to 5 hours per week for your advertising campaigns in the first 3 months.
You will need to create several ad campaigns over a few weeks to start understanding what is working. Then proceed to replicate and make minor adjustments to improve the effectiveness of the ad campaigns.
When you publish an ad campaign on Facebook, it takes up to 24 hours for the system to review and approve your ads for distribution. Some ads may be approved within a few hours, while others may take longer. Sometimes, the ad review process may be denied, and Facebook’s review team will manually review it, which can take longer.
During the testing phase, avoid making changes to your ad copies or settings. This is because the Facebook algorithm will start from scratch, affecting the effectiveness of the ad campaigns. Your daily budget is the factor that helps you determine whether the testing phase should last a few days, a week, or longer.
Learning phase
If you want to launch campaigns to find potential customers or conversion-focused ads, your ads will need to go through a learning phase. The purpose of this phase is for Facebook’s delivery system to discover the best way to distribute your ads to the audience you’ve selected, within the placements and budget limits you’ve set.
Once your Facebook ad campaign has generated at least 50 results, it can exit the learning phase. Until then, your ad results might be unstable and inconsistent during this learning phase.
Any changes made during this phase, such as pausing ad sets, adjusting ad targeting settings, or modifying optimization events, will reset the campaign, and you’ll have to start over.
Try adjusting your budget, expanding your targeting scope, or even launching an entirely new campaign with a different goal if you’re struggling to exit the learning phase.
How long to run Facebook ads for the best results?
Ideally, let your campaigns run for at least 7 consecutive days before making any major changes or drawing conclusions about their effectiveness. Also, plan to run multiple campaigns over time and compare your results to see which campaigns perform better.
Because the effectiveness of an advertising campaign depends not only on the duration but also on many other factors, there’s no exact number. However, experts offer the following advice:
For beginners running Facebook ads, you should let the ads run for 1 to 2 days to monitor metrics. Analyze the results and make appropriate adjustments for future campaigns. Avoid making changes to ads while they are running.
For professional advertisers, the duration of the ad campaign depends on the budget and the number of products. If the ad group has a good understanding of the algorithm, distribution policies with a sufficient budget, and multiple products, the ad campaign can run for a longer time, and vice versa. If a Facebook ad set doesn’t achieve the desired results, it can be turned off after 18 – 24 hours of testing.
Factors affecting how long to run Facebook ads
At this point, you have the answer to the question: “How long does it take to run Facebook ads?” already. If not, let’s learn about the factors that affect Facebook ad run time!
Regarding timing, Facebook ads can run in very flexible periods depending on many different factors. Here are some factors to consider when deciding how long to run ads on Facebook that you can refer to:
Advertising goals
First, you need to clearly define the goal of Facebook advertising. If the goal is to increase engagement, and brand awareness or increase sales in a short period, the ad run time may be shorter. However, to build long-term relationships with customers, running ads takes longer to achieve effectiveness.
Advertising budget
This is an important factor that affects the running time of ads on Facebook. If your budget is limited, running ads for shorter periods may be more appropriate. However, if you have a larger budget, running ads over a longer period may be more effective.
Target audience size
The time it takes to run an ad on Facebook also depends on the size of the target audience. If you want to reach your target audience with a special event or holiday, running ads for a short period may be more appropriate. If you want to reach a wide customer base, advertising over a long period will be more suitable.
In addition, the time it takes to run ads on Facebook also depends on the business industry, the level of competition in the market, and the advertising method. Identifying influencing factors will help you decide the most appropriate time to run Facebook ads to achieve the desired results.
Through the content we have shared above, you have got the answer to the question: “How long to run Facebook ads?”. Hopefully, this information will help you in implementing successful and highly effective Facebook Ads campaigns!
Contact Info
Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Optimal FB is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as fb agency ad account to help you reach and create fast conversions.
Frequently asked questions
Most ads are reviewed within 24 hours, although in some cases it may take longer. However, ads can be reviewed, even after they appear. If you want your ad to start running at a specific date or time in the future, you can schedule your ad.
It usually takes about 7-14 days to start seeing results from Facebook ads. The amount of time it takes to start seeing results from Facebook ads depends on several factors such as the type of ad being run, budget size, competitiveness of the target audience, and ad content.
Take a look at your Ads Reporting metrics in Meta’s Ads Manager. Then move over to the campaign, ad group, or ad you want to review, and a View chart link will appear in a line below your selection. In the expanded view, you can see the Performance, Demographics, Platform, or Delivery of your selected campaign, ad group, or ad.
