Your Facebook ad campaigns have a high click-through rate but no conversions on the landing page. In this article, Optimal FB Agency will explain why Facebook ads link clicks but no sales and how to effectively remedy this.
How Facebook ads work?
Running ads on Facebook means you pay to display your ad content to a target audience. If the ad appears in places where customers can easily see it, both the click-through and conversion rates will increase.
Facebook ads target audiences based on criteria such as location, age, gender, and demographics, along with information provided by the advertiser.
The target audience is created through ad settings when setting up Facebook Ads campaigns. Next, you need to set a budget and bid for each click on the ad and per 1000 impressions.
When setting up Facebook ads, it needs to target the desired audience. After the review process, Facebook scans the ad template and automatically distributes the ad to the audience that the platform deems most appropriate.
The distribution of Facebook ads is based on the data collected by the platform. Facebook’s algorithm learns the behavior of the target customers and distributes ads to them. This allows the ad to reach potential customers and help you achieve your campaign goals.
Why do Facebook ads link clicks but no sales?
There are several reasons why Facebook ads do not result in sales. hHere are some common causes of this situation:
Unsuitable campaign goals
Facebook’s algorithm helps you optimize your ads campaign. You just need to set the goals of your business, and Facebook’s machine learning will automatically distribute and optimize the most effective ads. Therefore, if you choose advertising goals that do not align with your business goals, the ads will not achieve the desired results. This is why Facebook ads do not convert.
Setting advertising budget too low
Facebook distributes ads randomly to the target audience, so if you run ads with a too low budget, it will not be effective. Sometimes, you may run ads for relatively high-priced products while the budget is too low, leading to clicks but no orders.
Targeting the wrong audience
Facebook is a great platform for promoting products, services, and attracting traffic to your website. Many businesses have used Facebook ads to promote their operations. The platform provides targeting options to display ads to those genuinely interested.
If you miss targeting the right audience, the ads will not yield any results and will waste the budget. The people you think might convert from Facebook ads might be different from those who will actually become customers of the business.
Therefore, it is important that you understand who your target audience is, what their characteristics and behaviors are. From there, create attractive advertising content that impresses them to drive more conversions from your Facebook ads.
Incorrectly setting up Meta pixel
Facebook Pixel is an important tool in connecting Facebook ads with various data sources like websites. Through this tool, businesses can track conversion actions and better understand customer behavior. Also, you can easily evaluate the performance of your Facebook Ads campaigns.
When the Meta pixel is not set up and optimized correctly, it is one of the reasons why Facebook ads link clicks but no sales.
To test your Facebook Ads conversion tracking setup, navigate to the Events Manager section of Meta Pixel. There, you can see the events or conversion actions you’ve set up. From there, you’ll be able to troubleshoot any conversion tracking issues including standard events, custom events, or custom conversions.
Landing page not optimized for conversion
If customers click on the ad, they will be redirected to the landing page. If the Facebook ad still gets clicks but does not create conversions, you need to consider whether the landing page is not optimized.
Because Facebook ads can perform well, attracting more clicks and traffic. If the landing page is not conversion optimized, does not have an attractive call to action (CTA), appropriate content and relevance to the ad,… Then the target customer may leave and not perform the desired action.
Unattractive ad content
Sometimes customers click on ads out of curiosity, and your ad content may not be attractive and engaging enough for the target audience. Especially if your ad describes a message that does not impress the audience.
They may then click on the ad but not take the desired action. Furthermore, if the ad content is unclear and without a call to action (CTA), customers won’t know what to do next after they see the Facebook ad.
Frequently repeating ads
If an ad repeats too often, it can make the target customers feel bored. This is also one of the reasons why Facebook ads link clicks but no sales.
Not enough time for conversion
Ads that are still being reviewed by Facebook and are in the learning phase may not be fully effective. Every Facebook ad campaign goes through a learning phase when starting. During this time, the Facebook ad algorithm is experimenting with different distribution methods to achieve the best results. This makes Facebook ads link clicks but no sales.
Choosing wrong ad format
For each campaign goal, you need to choose the appropriate ad format. The ad format will help Facebook understand what you are aiming for and optimize for you. If you choose the wrong ad format, Facebook will not know what the ad goal is to optimize effectively. This is why Facebook ads link clicks but no sales and waste your budget. See more about What is importance of sales order?
How to solve Facebook ads link clicks but no sales?
You can solve Facebook ads link clicks but no sales issue by applying these following remedies:
Choose the suitable goals
When selecting your Facebook Ads campaign goals, you need to let Facebook know what those goals aim to achieve in order to optimize. You must ensure that the campaign goals accurately reflect the overall business goals. There are many different campaign goals to choose from, and you should select the ones that bring the most conversions, such as increasing sales, finding potential customers,…
Target the right audience
Further, you should spend time researching your target market and understanding your customers to have a suitable Facebook advertising targeting strategy. This helps ensure that your ads are distributed and displayed to the right audience, achieving a high conversion rate and increasing sales.
Create attractive ads
One of the factors that attract target customers and increase the conversion rate to sales is the ads content. Create appealing and impressive ad copy for your target customers with attractive, high-quality images. Don’t forget to include a compelling call to action (CTA) to increase the conversion rate to orders and enhance sales.
Increase advertising budget
If your low budget is causing your Facebook Ads campaign not to generate sales, simply increase the advertising budget and monitor the metrics to evaluate the results. You can test various campaign groups with different budgets, run them, and assess. Ensure that your business has enough budget for the Facebook advertising process to reach the target customers and generate conversions.
Reduce the frequency of repeated ads
To check whether content repetition is happening in your ad campaign, access the Ad Manager and select the option to view frequency.
This represents the estimated average ad views. The higher the frequency on Facebook Ads, the more often your target customers will see the ads. Therefore, reduce the frequency of repeated ads and innovate some elements in the ad as well as create more unique new ads.
Address ads not having enough time to convert
You should maintain your Facebook ad campaign for at least 30 days, of which the learning phase takes about 1 – 2 weeks. With this duration, the algorithm will collect enough data and optimize campaign performance.
Moreover, pay attention to the sales cycle of the product or service being advertised on Facebook. If the cycle is lengthy, the business might need to run the Ads campaign for more than 30 days to achieve the best results.
Optimize the landing page
Ensure that the information on the Facebook ad and the business’s landing page is relevant and consistent in the use of images and colors. This helps target customers recognize they have clicked the correct link and their experience is uninterrupted. This also encourages customers to perform the actions you desire.
Additionally, ensure the conversion actions on the Landing Page are clearly communicated to the target customers. Make sure the landing page has complete, clear information, an attractive and easy-to-use website design with a clear and compelling call to action (CTA). Moreover, ensure that the content on the landing page provides valuable information to the customers to perform the desired actions and clearly provides contact information.
Above are the reasons and solutions for Facebook ads link clicks but no sales. We hope this information will help you successfully deploy Facebook Ads campaigns achieving the best results with high sales and profits.
Contact Info
Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Optimal FB is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as create new ad account to help you reach and create fast conversions.
If Facebook ads and the landing page are well set up and have enough budget to run ads, it usually takes about 5 – 7 days for the ads to convert into orders. With a higher advertising budget, conversions happen faster. Many people have spent a lot of money on ads and received many conversions within 24 hours. Additionally, you can apply some methods to achieve fast conversions with a limited budget.
Facebook takes about 1 day to make changes to the ad account. This is done by creating ads with a lifetime or daily budget exceeding the expected amount. Let the ad impressions increase to 10,000 and then reduce the budget.
The conversion rate of Facebook Ads depends on the business activity and what they are marketing. However, for Facebook ads, the average conversion rate is about 11%. For industries running ads on Facebook, the average conversion rate varies from about 9% to 12%.
