Facebook pages are a great tool to support businesses in developing their online business activities effectively. So, how can your Facebook page stand out, attract followers, likes, and increase interaction to maximize sales? Then, you need to know how to improve Facebook page quality. Follow this article below by Optimal Fb Agency for the instruction.
What is Facebook page quality?
It is a measure to evaluate the legitimacy and reliability of your page on Facebook. Based on community standards and principles, Facebook will determine the quality score of your page. If your Facebook page carefully adheres to these principles, the account is considered good and trustworthy.
Further, similar to other platforms, Facebook has its own rules that every user must follow. If someone violates these rules, Facebook will apply appropriate penalties, and the same applies to Facebook pages. Based on the Facebook page quality, you can quickly check for rule violations and allow you to correct them in time.
Moreover, checking the quality of your Facebook page is crucial because you can identify issues and find ways to improve the quality of your Facebook page effectively. To check the quality of the page, you need to be an administrator, editor, or operator on the page. Then log in to the Fanpage you want to check the quality, click on the page’s settings icon, and select Settings in the Settings & Privacy section.
Now,, a new window will appear, select New Page Experience in the Settings section, then select Page Quality to see the quality assessment. Additionally, you can check the quality of your Facebook Fanpage via: https://www.facebook.com/accountquality/
Important factors in evaluating Facebook page quality
When checking Facebook page quality, you need to note this information as follows:
Follower count: This indicator shows the number of people following the Fanpage, but you should pay attention to the quality of these followers and their level of interaction with the content on the Facebook page.
Interaction ability: Demonstrated by the number of likes, comments, or shares, showing the level of interaction of followers with the content. If posts on the Fanpage have many positive interactions, this indicates community interest.
Content quality: The content on the page, along with images, videos, and articles, should be closely related to the brand and reflect the value that your products and services offer to customers.
Update frequency: Represents the frequency of posting and is a very important factor in evaluating whether the Fanpage is of quality. If the Fanpage has a stable posting schedule, it will maintain the interest of followers.
Complete information: The Facebook page profile should contain complete information about the business or organization, including address, phone number, website, and a clear description of the page’s content.
Active hours: Operating the page at times when your target audience is online will increase the chance of interaction.
Positive or negative feedback: You need to monitor feedback from followers to understand how they react to the content and improve. If there are many positive responses, it indicates a quality Fanpage and vice versa.
How to improve Facebook page quality
Optimize your business Page’s profile
For each customer visiting your Facebook page, they usually check the information in the About Tab and look for related information about the business. Therefore, you need to optimize the About tab to make it suitable and attract more target customers. This is also where customers decide whether to continue following and liking your business page.
Additionally, you should pay attention to your Facebook Page’s name needing to be unique and different, representing the brand value your business wants to convey to your target customers. The Page name must use appropriate characters and not be too generic. Moreover, you can adjust your Facebook page’s URL to be neat, professional, and SEO-friendly. A quality URL helps increase brand recognition and the page’s visibility.
Add a profile picture and cover photo to the Page
The most attractive and impressive elements to page visitors are the profile and cover photos. These are also factors in assessing whether your Facebook page is trustworthy. Refresh your page by using high-quality images that represent your brand and are the right size to display well on all devices.
For the profile picture, it should be professional and easy to recognize to build awareness of your brand in the customer’s mind. The cover photo should be appealing, visual, and representative of your brand and products.
Allocate appropriate keywords on the page
To improve your Facebook page’s quality score, you need to optimize keywords. Ensure that keywords are effectively and logically distributed in parts: the page name, information section, description, titles, photo captions, notes, updates. You might use extended keywords to increase your Facebook page’s visibility and the number of visitors. Carefully check the keywords you want to choose by running a search on Facebook.
Regularly update business information
Providing complete and accurate information about the business, including the address, phone number, or working hours on the page, helps increase the Fanpage’s trust. Consistency is an important factor determining the overall ranking of the business. Therefore, you need to regularly update information about the business to improve the quality of your Facebook page, thereby enhancing the user experience and boosting conversion rates.
Create relevant content at the right time
When building a Facebook Fanpage and you want to improve the quality of the page, you need to create useful, attractive, and high-quality content. This will enhance interaction and retain the page’s followers while encouraging them to share that content with friends and family, so your Facebook page reaches more people.
Post regularly
Post regularly on your Facebook page at the right time to increase reach and position your brand, products, and services in the minds of your target customers. Use Facebook Insights to determine when your target audience is most active and create a content calendar to plan and schedule posts in advance.
Actively interact with page followers
One way to improve the quality of your Facebook page and increase interaction is to actively ineract with the page’s followers. If someone comments on a post on your page, thank them and follow up on related questions to respond promptly. Then, users will feel that your business is very willing and active in interacting and sharing content on your page more.
Add a call-to-action button
Adding strong, persuasive call-to-action buttons will encourage customers to visit your Facebook page and click like or contact your business directly to make a purchase. Create a clear and visible call to action (CTA) in the content, so your audience knows exactly what you want them to do.
CTA content must be aligned with the business objectives, focused on the benefits you offer rather than the features of the product, and match the landing page. Additionally, you need to drive valuable traffic from Facebook to your business’s websites to improve search rankings.
Monitor Facebook page performance
In the process of improving your Facebook page’s quality, you need to monitor the page’s performance regularly. Use Facebook Insights to track page likes, engagement levels, reach, and other metrics. Analyze data to identify opportunities for improvement and adjust your strategy accordingly. Also, experiment with different approaches and refine your Facebook page.
The above article instructed you on how to improve Facebook page quality quickly and effectively. Hopefully, this information will help you further develop your business’s Fanpage.
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You can check the quality of your Facebook page if you are an administrator, editor, or advertiser,… To do this, log in to your Facebook account, click on the profile icon at the top right of the screen, and then select the option View all profiles.
Next, select your business account from the list, then click on the profile icon and go to Settings & Privacy, then select Settings. After that, choose New Page Experience and select the Page Quality option from the left panel. Additionally, you can check the quality of your Facebook Fanpage via: https://www.facebook.com/accountquality/.
Now, you can check the quality of your Facebook page on the right side of the page. Finally, review each issue if any, and resolve them as soon as possible.
If you want to fix these errors, first click on the View Details button next to the Page Quality settings button. Now, delete or edit the post on your Facebook account or provide accurate information to address these issues.
You should also carefully review the community standards from Facebook. Simultaneously, identify and address specific issues along with monitoring feedback and comments from followers or users,… Finally, update all the information on the page and actively interact with your audience to prevent this error.
