You have a Facebook page to promote your products or services for your business. How do you build, manage, and grow a new Facebook page to attract more users, gain likes, and encourage interaction? In today’s article, Optimal FB will share how to run a Facebook page successfully. Let’s dive in!
Instructions for creating a Facebook Fanpage to run ads
To run Facebook page ads, first, you need to create a Fan Page as follows:
Access the following link to create a Facebook page: https://www.facebook.com/pages/creation/ or on the Facebook homepage interface, at the bottom left of the screen, click on “See All,” then select “Pages,” and choose “Create New Page.”
Next, fill in the page name, category, and description, then click “Create Page.” Then complete the page setup steps, including:
Page Name: The name of your business, brand, organization, or a name explaining the content of the page. Or you can change the Fanpage name if desired.
Category: Choose a category describing the type of business, organization, or theme reflected by the Page. You can add up to 3 categories.
Description: Share your business activities, products, and services along with the purpose of the Page. The character limit is 255.
Then click “Create Page,” and below the information you just filled in, Facebook will request you to upload a profile picture and cover photo. After uploading the profile picture and cover photo, click “Save.”
Note: The recommended profile picture size should be square with dimensions of 600×600 pixels or 900×900 pixels. For the cover photo size on your Page, you should set it to 828×315 pixels (on the computer), and 828 x 465 pixels (on the phone).
Before learning how to run a successful Facebook page, visit the newly created Facebook Fanpage to add the necessary information to have a complete sales or advertising Page. Information to add includes:
Add website: If you have a website link, fill it in because if customers are curious, they will visit the website to learn about your products or services.
Location information: Enter information about where your business operates (if applicable).
Business hours: Enter the opening or closing times of the business and the time your Page is active.
Add phone number: Enter the phone number of the business you want to display to everyone.
Add action button: Facebook provides many action buttons, and depending on the business field, you should add a suitable button. Choose the most appropriate action button and fill in the information as instructed.
After completing the information, share the page with friends and invite them to like the page to reach more people.
Next, write a welcoming post to welcome everyone to your page. Attractively introduce your products or services to provide information and attract people to visit, follow, and like the page.
What to Prepare When Running Facebook Page Ads?
Before running Facebook page ads, you need to prepare a Facebook Ads account and a Visa/Mastercard. For Facebook advertising accounts, you should choose an account that has been created for many years with high trust that has spent money to facilitate the campaign. If you want a quality advertising account, rent Optimal FB’s Facebook Ads Agency account.
As the number one provider of resources, we rent quality Facebook advertising accounts. Optimal FB is proud to be an official partner of Facebook with over 10 years of experience in the field and owning a team of highly skilled technicians, understanding algorithms, and extensive practical experience in various projects of different scales.
With us, you will get a reliable, stable Facebook advertising agency account that has run many difficult products. The account rental fee we offer is always the best on the market with many attractive incentives. We have a diverse and rich account system to meet all customer needs.
All accounts provided to customers are carefully reviewed, so you can completely trust the quality of the account. Assuring green campaigns, strong money bites, fast advertising approval, good bidding prices, and accounts rarely locked,… Optimal FB experts are always there to support you 24/7: account setup, policy violation link packaging, content consulting, and advertising optimization,… For service details and the best quote, contact the hotline: +84564104104!
After having a Facebook advertising account and Visa/Mastercard, you need to take care of the Facebook page before running ads. Because newly created Fanpages don’t have credibility, they are very likely to encounter issues such as ads not being approved, Page advertising restrictions, or even account deactivation if you violate Facebook’s advertising policies.
How to run a Facebook page successfully
Once you have prepared all the necessary ingredients, you can proceed with the steps to run Facebook page ads. To effectively run Facebook ads, you can access the Fanpage and select “Create Ad.” Then, click the green button below the post “Promote” or “Boost Event” on Facebook. See more about How to promote Facebook page to get more followers
Alternatively, you can access Facebook Ads Manager and create an ad campaign for an existing post or create a completely new post. The steps for running Fanpage ads are similar to deploying regular Facebook Ads campaigns. To achieve the best results when running Facebook page ads, pay attention to the following:
Define clear campaign goals
Name your campaign and choose advertising objectives such as brand awareness, engagement, traffic increase, sales boost, etc. Clearly defining your objectives will determine the success of the advertising campaign.
When Facebook understands your desired objectives, its algorithm will seek to distribute ads to suitable targets to achieve the best results. Furthermore, clear objective determination allows you to evaluate campaign effectiveness when tracking and measuring performance.
Target the right audience
Identifying the correct target audience will ensure that ads are distributed and accessed by the right potential customers. Facebook provides advertisers with many targeting options: age, gender, behavior, interests, etc.
To target the right audience, invest time in researching the target audience along with the products or services. When ads are displayed to the right audience at the right time, there are more opportunities for better conversion rates and cost-effective optimization.
Create quality ad content
Ad content is one of the critical factors in attracting and retaining target customers. Even if your ads target the right audience, inappropriate or unattractive content won’t attract clicks.
Therefore, create quality ad content that provides useful and relevant information to the target audience. Diversify ad content, design vivid and eye-catching images and videos, and combine them with clear, persuasive calls-to-action to increase ad conversion rates.
Run ads during peak hours
The timing of ad display significantly affects the ability to reach potential customers. Facebook users are more active during certain hours. Spend time researching the hours when your target customers are most active on Facebook to run ads to increase engagement and likes for your Facebook Fanpage.
Experiment and use advertising tools
When setting up Facebook page ads, you cannot know which ad group or ad will be effective. Therefore, conduct A/B testing to compare ad versions to identify the high-performing ad group or ad to increase the budget and improve maximum performance.
Facebook provides powerful advertising tools such as Facebook Ads, Facebook Pixel, Lookalike Audience, etc. You can use these tools to reach the right target audience and optimize ad effectiveness.
Monitor, measure, and evaluate campaigns
This is a crucial step that helps you understand the operational status of your Facebook advertising campaigns. You need to monitor metrics such as engagement rate, conversion rate, average cost per click, etc., to understand the effectiveness of your advertising campaigns.
You can make more appropriate adjustments by tracking, measuring, and evaluating the performance of Facebook campaigns.
Above are all the insights on how to run a successful Facebook page. Hopefully, this information will help you deploy the best-performing Fanpage advertising campaigns on Facebook!
Contact Info
Information about facebook rental ads hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook add account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently Asked Questions
Facebook Pages are a free tool for businesses that can help you grow your presence on and off Facebook. However, costs will arise if you run Facebook Fanpage ads to reach more target audiences or increase sales.
For newly established Fanpages, it is completely possible to run Facebook ads, however, it is easy for situations such as ads being rejected, Page being restricted, high CPM, or ineffective advertising,… Therefore, for new pages, before running ads, they need to be optimized by fully updating information, taking care of the content on the Page, attracting natural interactions or running interactive posts, and liking the Page to get more interactions to work.
