Resetting the spending limit on Facebook ads is a crucial way to control the total amount you want to allocate to ad campaigns. When you reach the preset spending limit, the system automatically stops ads to prevent overspending. This is an essential part of managing Facebook ad campaigns to ensure effective budget utilization. Hence, setting spending limits for ad accounts is basic and should be understood and applied by everyone involved in advertising on this platform. Follow this article to learn how to reset the spending limit for Facebook ads.
Spending for Facebook Ads
Facebook provides two types of spending options:
Daily spending budget: This is the amount that a business or individual commits to spending on Facebook ads each day. It’s a crucial factor contributing to managing and adjusting ad campaigns to achieve business goals. By setting a specific daily budget, users can control the amount they spend on Facebook ads daily.
Lifetime spending budget: This method sets the maximum amount that users are willing to spend throughout their ad campaign or ad group on Facebook. With a lifetime budget, users can set a fixed budget for the entire duration of the ad campaign instead of specifying a daily budget for each day. This allows them to control the total amount they spend on Facebook ads during the ads campaign.
Understanding spending limits for Facebook ads
Setting spending limits for Facebook accounts is a fixed measure that users can adjust throughout the life of their account. It determines the maximum amount their ad account can spend on all active ad campaigns. This helps control costs and ensures they don’t exceed the planned budget for advertising. By setting limits for the account to determine the total ad budget, users can achieve the best performance for their business. After setting spending limits for the account, users can track the amount they spend within those limits through the Payment Settings section.
Daily spending limit for Facebook ads: This is a specific limit that determines the maximum amount an account can spend on advertising within 24-hour. Particularly, basic limits can range from 580k, 1.1M, 5.8M, or Nolimit, depending on the user’s choice. The value of the ad account can be expensive or cheap, depending on this limit.
Lifetime spending limit for Facebook ads: This is the maximum amount that an ad account can spend within a certain period. For post-pay accounts, users can freely set this limit based on usage needs. If you decide to set a limit, the account can only spend the specified amount; otherwise, if no limit is set, the account can spend money without restrictions. Conversely, for pre-pay accounts, the spending limit depends on the total amount you’ve previously deposited.
Please see more content about how to change offer on facebook marketplace
How to reset spending limit on Facebook ads?
When you reach the spending limit for your account, your ads will pause and stop spending. To resume advertising immediately, you can reset the spending amount within the spending limit for your account in the payment settings. After resetting, you will start spending according to this new limit from $0, but the spending limit for the account remains unchanged.
Note that if you’ve spent $0 within the spending limit, you can not reset the spent amount, and to reset the spending limit for Facebook ads, you need to be an ad account administrator.
Follow these steps to reset the spent amount within the spending limit for the account:
- Step 1: Go to the “Payment Settings” section.
- Step 2: In the “Spending Limit for the Account” section, click on the three-dot icon.
- Step 3: Select “Reset.” After about 15 minutes, the amount spent within the spending limit for the account will reset to $0. Your ads will continue running thereafter.
The spending limit for the account is the maximum amount that an ad account can spend on all campaigns throughout the life of that account. The amount you’ve spent within the spending limit for the account will not automatically reset after a certain period, such as at the end of the month. Further, you can also set up automatic reset of spending limits for your account on the first day of each month, in addition to manual resetting.
In the Optimal FB article, we hope that our content can help you understand spending limits for Facebook Ads and how to reset spending limits for Facebook advertising.
Contact Info
We provide services facebook agency ads account, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.
When the ad account reaches the spending limit, ads will pause, and spending will stop. This means no additional ad costs will be charged to the account during that time. You will receive a notification about this pause, but your ads will still be visible in your Ad Manager. To continue running active ads, you can adjust the account spending limit, remove the spending limit, or reset the amount spent within the account spending limit. This helps you maintain flexible and effective advertising within the set budget.
When setting spending limits for Facebook advertising, it’s essential to consider some key points to ensure effectiveness and cost control. Firstly, you need to determine a reasonable budget for your ad campaigns based on your business goals and financial capabilities. Next, consider the timing and scope of spending, whether it’s daily, weekly, or monthly, to stay within the set budget. Additionally, managing and monitoring ad results against the set budget helps you adjust strategies flexibly and effectively. Finally, always set a safety limit to avoid unwanted costs and ensure your ads achieve business goals.
