Facebook Advertisement is the most efficient and cost-effective method of promoting products, services and reaching target customers, favored by businesses operating in many lines, including businesses operating in the field of virtual currency that want to promote advertising activities on Facebook. However, the ban that Facebook imposed significantly affected Crypro’s advertising campaigns. So, Optimal FB experts will share how to successfully advertise cryptocurrency on Facebook in today’s article.

For more details please see: facebook ads crypto

Conditions for running virtual currency ads on Facebook

If you want to deploy campaigns to promote transactions, products, and services related to virtual currency on Facebook, you need to comply with certain requirements. These conditions help Facebook determine whether you are a legitimate advertiser and use safe cryptocurrency advertising methods.
How to check if you are eligible to run electricity ads on Facebook? Submit a written application for permission to run ads from Meta (must be approved) with this form: https://www.facebook.com/help/contact/532535307141067. At the same time, advertisers need to provide evidence that their activities are fully licensed by submitting a license or registration according to recognized regulations.
When advertisers request advertising permission, they also need to prove that they have licenses or registrations in the target advertising countries according to regulations. Specifically, in Canada, a Registration Certificate as a Money Services Business is required, while France requires Registration or a license as a Digital Asset Service Provider. In Japan, a Virtual Currency Asset Conversion Service Provider Registration Certificate is required. For the United States, FinCEN MSB and BitLicense Registration Certificates,… Besides, advertisers need to fully comply with all applicable laws and regulations in the country running ads.
For details on regulations for cryptocurrency advertising licenses on Facebook in your country, refer to: https://transparency.fb.com/vi-vn/policies/ad-standards/content-specific-restrictions/cryptocurrency-products-and-services/
Before implementing cryptocurrency advertising on Facebook, you need to target countries where it is allowed. You must not target people under 18 years of age. Additionally, do not run ads for prohibited financial products.

How to advertise cryptocurrency on Facebook efficiently?

Resources needed to prepare to advertise Crypto on Facebook

If you run ads for virtual currency trading platforms, software as well as cryptocurrency-related products and services on Facebook, you need to comply with the above requirements. Next, you need to prepare resources to run cryptocurrency ads on Facebook.
Make sure the device and operating system are clean and the network IP is strong and stable to help run campaign quickly and conveniently. Besides, you can combine with VPS, Ads Power, and RDP to maintain a stable network IP to camp. At the same time, you need to prepare an old email with high trust to manage your Facebook Ads account.
Because cryptocurrency is a product that violates Facebook’s policies, users must have techniques to circumvent advertising. Also, you must understand Facebook’s ad scanning mechanism to have appropriate circumvention methods. To deploy an effective Facebook Crypto Ads campaign, you need to understand the techniques: raising advertising accounts, cloaking black hats, creating intermediary Pages,…

Cultivate advertising accounts

When running ads for products that violate policies like Crypto, advertising accounts are disabled frequently. Therefore, you need to have a backup account system in case your account is locked and have an account to promptly replace. There are many ways to build a backup account system: buy an old email to create an account or via Facebook account to create an advertising account. Then nurture the account for at least 7 to 10 days to increase account trust before running ads.
The way to advertise cryptocurrency on Facebook is that you should use an account with high trust and spending money, which will make it easier to camp. To get a quality advertising account, rent an account from Optimal FB. Here you will be granted a high trust, stable Agency account with the cheapest fee on the market and many attractive incentives.
Possessing a huge and diverse account storage to meet all customer needs. All advertising accounts are carefully vetted by experts before being issued to customers. Therefore, you can be completely assured about the quality of your account: camp coverage, strong payout, best bid, fast ad approval, rarely locked,… You are completely proactive in creating and managing advertising campaigns.
Throughout the account rental process, our Facebook Ads experts will always accompany and support you 24/7. Free account setup, effective advertising optimization, black hats cloaking with a safe and effective internal link system, quality content consulting,… We will handle issues related to accounts being disabled due to policy violations. Additionally, Optimal Fb Agency also supports providing old Pages and resistant Pages at extremely preferential prices. Contact hotline: +84564104104 immediately for more detailed information about the service and receive the best quote from us!

Prepare Visa/Mastercard and Fanpage

Not only do you need to prepare a set of quality Facebook advertising accounts, but you also need to have a backup Visa/Mastercard card system in case you don’t have a card or your Fanpage is corrupted/disabled when running ads. If you use the Facebook advertising account rental service at Opitmal FB, you don’t need to worry about this issue.

This is one of the important steps that determines the success of a Crypto Facebook Ads campaign. Creating an intermediary website and cloaking black hats helps limit Facebook robots from scanning violating content on your Page. To create an intermediary website, you use Landing Page or Blogger.
Next, use the black hat cloaking tool to help prevent crypto advertising campaigns on Facebook from being scanned for violating content. At this stage, link encapsulation is very important, requiring the implementer to have specialized techniques and be skillful in overcoming Facebook’s scanning mechanism. If you don’t have much experience in cloaking black hats, rent an advertising account from Optimal FB.

How to advertise cryptocurrency on Facebook efficiently?

Instructions to advertise cryptocurrency on Facebook

After preparing all the resources, take the steps to deploy a Crypto advertising campaign on Facebook. You need to set up a clean bait camp and then find a way to redirect to the exchange camp containing the policy-violated link that needs to run ads.
To set up a bait camp, ensure the following elements: content, keywords, network, and device IP, email, URL, and intermediate website content do not contain elements that violate the policy. After the clean bait camp is approved and spent money, use the tool to change the access direction. This makes it impossible for Facebook bots to scan out violating content. If you successfully redirect a floor camp, you can run 2 camps in parallel to increase the power of your advertising. You should keep the clean bait camp budget low so you can run 2 camps at the same time.
In addition to complying with Facebook policies, you need to pay attention to ad targeting. With cryptocurrency advertising on Facebook, the goals you can choose from are website traffic and engagement, increased sales, awareness, and lead generation.
When you first start running ads, you should choose broad targeting so that Facebook can find suitable target audiences to display ads. After a while, optimize again by choosing Lookalike audiences or custom audiences. Target target audience according to criteria: investors, investment banks, venture capital, financial investment,…

Regarding setting an advertising budget, you can set a daily budget or a lifetime budget for the entire advertising campaign. Or you can set your advertising budget at the campaign or ad group level. If you want tight control over your budget and optimization for each ad group, you should set your budget at the ad group level. If you want to simplify budget management and have Facebook automatically optimize the budget for the entire campaign, set the budget at the campaign level.
If you want to increase advertising performance, specifically increase conversions and reduce cost per result, you should install Meta Pixel and Conversion API on your website. You need to focus on building attractive advertising content (images, text, videos) while still ensuring compliance with Facebook policies. Images in advertisements need to have standard sizes, titles, and main content should be short. Don’t forget to add a call-to-action button and focus on optimizing quality landing pages to increase conversions.
Above is information shared by Optimal FB experts on how to advertise cryptocurrency on Facebook. Hopefully, this information will be useful and help you deploy effective Facebook Crypto Ads campaigns!

Frequently asked questions

Can you run virtual currency ads on Facebook in all countries?

When running cryptocurrency ads on Facebook, you need to comply with all policy regulations. At the same time, the range of countries running virtual currency ads is also limited to: Australia, Austria, Canada, Estonia, Finland, France, Germany, Gibraltar, Hong Kong, Indonesia, Japan, Luxembourg, Malaysia, Malta, Finland, Norway, Philippines, Singapore, South Korea, Sweden, Thailand, United Arab Emirates, United Kingdom, United States.

Do you need to get permission from Meta to run NFT ads on Facebook?

In case you run ads for NFTs (non-fungible token), you do not have to apply for permission to run ads from Meta. According to the latest regulations from Meta, advertisers running non-fungible token (NFT) ads do not need to register and confirm eligibility.

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